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Virginie MUSELET

Obernai

En résumé

Mes compétences :
Trade marketing
P&L management
Category management
Brand management
Négociation
Stratégie commerciale
marketing
agroalimentaire
Hors domicile
Management d'équipe
Marketing opérationnel

Entreprises

  • Brasseries Kronenbourg, Groupe Carlsberg - Directrice Customer Marketing On Trade

    Obernai 2014 - maintenant
  • Brasseries Kronenbourg, Groupe Carlsberg - Chef de projet On Trade - Business Development

    Obernai 2014 - 2014
  • Brasseries Kronenbourg - Groupe Carlsberg - Responsable Grands Comptes

    Obernai 2009 - 2013
  • Brasseries Kronenbourg - Groupe Carlsberg - Responsable Pôle Activations et Opérations On Trade

    Obernai 2008 - 2009 - Create tools for implementing channel strategy
    - Implement the promotion, range and merchandising levers for all brands
    - Contribute in construction and execution of innovation launches
    - Manage POS material cost reduction and drive quality & efficiency through close work with procurement
    - Manage Guinness relationship in line with 3-year contract
    - Member of the French On Trade executive committee
    - Manage and develop team competencies (6 people)
  • Brasseries Kronenbourg - Brand & Channel Activation Manager

    2006 - 2007 - Brands: Kronenbourg and No-Low and strong alcohol extensions, Foster’s & Guinness
    - Recommend, develop and coordinate annual brand BTL plans for on trade channels
    - Ensure implementation of cross functional processes to produce powerful 360° activations
    - Drive monthly follow-up meetings with consumer and customer marketing teams
  • Kraft Foods France - Chef de produits Réseaux Proximité / Category manager confiserie

    CLAMART 2005 - 2006 - Recommend the Away From Home confectionery category strategy
    - Recommend the 3-year plan for coffee and confectionery categories
    - Recommend, develop and coordinate the annual consumer and brand activation plans
    - Manage 2 trainees (Assistant Brand Manager & Trade marketing assistant)
  • Kraft Foods France - Assistante Chef de Produits Comptes Nationaux

    CLAMART 2002 - 2005
  • Christofle / Guy Degrenne USA - Responsable trade marketing

    2001 - 2001

Formations

Réseau