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Yves DARNIGE

Bois-Colombes

En résumé

Seasoned business-development professional with 20 + years of experience in market management, business strategy and sales with IBM, Unilever and A.C. Nielsen at regional, country and worldwide levels

I want to Leverage my international experience in various marketing and sales disciplines to uncover hot market opportunities and formulate business strategy and development plans for product lines or market segments to capture revenue.

Entreprises

  • IBM - European Marketing Leader for Business Analytics Software

    Bois-Colombes 2014 - maintenant Leading marketing for Business Analytics software (Business Intelligence, Predictive Analytics, Performance Management and Risk Analytics) across Europe. That includes Market Management , market planning , demand generation across multiple routes, partnership with sales

  • IBM - Head of IBM Collaboration Solutions Marketing and Channel for Europe

    Bois-Colombes 2008 - 2014 Build the marketing plan, deploy resources and build the case to the worldwide team in order to get the budget and Headcounts required to execute upon the Lotus brand strategy in European countries. Coordinate Market segmentation locally to ensure the brand get the best out of every single dollar spent with respect to brand awareness, consideration and preference. Provide guidance in terms of go to market channel to best address the market.

  • IBM - Director of software sales in Small and Medium Business Market for southwest Europe, Madrid

    Bois-Colombes 2007 - 2008 Grew software business by 5% and gained market share in all major countries of southwest Europe in 2007. Enabled SMB cross-brand sellers, creating an incentive plan and specific management system to drive focus on selling software. Built and executed specific business development initiatives, such as Service Oriented Architecture, to broaden the scope of customer engagement

  • IBM - System i (AS400) Marketing Manager for France

    Bois-Colombes 2004 - 2006 Built the brand marketing strategy plan based on the understanding of the French market. Ensured the execution of marketing campaigns in support of this plan and generated brand pipeline revenue. Worked with System i Business Unit Executive to take actions to drive revenue.

  • IBM - WebSphere Branding Strategy and Market Manager, New York

    Bois-Colombes 2001 - 2004 Developed the worldwide WebSphere brand strategy to drive brand awareness, consideration and preference, and achieve market share growth. Worked with market managers to implement and execute appropriate actions. Increased aided awareness to 78% from 61% and brand consideration to 49% from 40% in 2002.

  • IBM - Software market Intelligence Manager, New York

    Bois-Colombes 1999 - 2001 Created a customer-information strategy to drive the software B2B efforts in various geographies. Created a campaign response-analysis template to track the efficiency of direct marketing activities throughout the geographies. Applied advanced statistical analysis techniques to integrate disparate information sources (customer satisfaction, opportunity, channel) and provide insights to Software Group executives.

  • IBM - Market Intelligence Database Marketing Strategist

    Bois-Colombes 1997 - 1999 Served as team leader for the west region (10 people in France and Belgium). Performed market segmentation and post-event analysis to improve Software Group and IBM Global Services direct marketing campaigns results

  • Elida Faberge (Unilever) - Market Research Manager

    1995 - 1997 Managed $2M budget and 2 direct reports. Evaluated, developed, ordered and supported the most appropriate market research studies pertinent to Unilever business objectives. Handled all supplier/vendor management issues. Performed user training. Communicated research results and recommendations to the Unilever Marketing Board.

  • Essec Business school - Teacher

    CERGY 1994 - 1994 Instructor at ESSEC Business School. Taught statistical analysis techniques as applied to Market Research for one semester.

  • AC Nielsen - Modeling and Analytics Consultant

    New York 1989 - 1995 Served as Key Account rep for Kraft Jacob Suchard (KJS) and UNILEVER in France. Grew revenue from $0.5M in 1990 to $5M in 1995. Developed and sold analytic tools aimed at evaluating the impact of the marketing mix (promotion, price, advertising and assortment) for sales of mass-market product categories.

Formations

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