Menu

Alexandra MICHEL

PARIS

En résumé

Motivated marketing and CRM specialist effective at generating new revenue opportunities and growing existing business.

- Project Management: Organization and prioritization skills, quick learner, team player
- Management: leadership and motivation skills, communication and conflict resolution ability
- Marketing and CRM: Strategic, creative thinking and initiative. Experience in mobility, social networks, product marketing, merchandising strategy, customer service
- Sales: leads generation and follow up, writing and presentation of sales proposals

Specialties
CRM, marketing strategy, Customer Service, change management, project management

Mes compétences :
CRM
Marketing
Retail banking
Retail
Luxury goods
Consumer goods
Encadrement d'équipe
Conseil
Manager
Service Client

Entreprises

  • Sopra Banking Software - Sales Executive

    2014 - maintenant In charge of business development in Eastern and Southern Africa (Greenfield markets).

  • Oxus Development Network - Managing Director of Octopus Microfinance

    2013 - 2014 Restructuring and management of a 14 people company developing a Core Banking System for Microfinance Institutions using Scrum and Test Driven Development methodologies:

    - Strategy: definition of a new strategy

    - Technical: supervised the CTO in achieving a significant improvement in both productivity of the development team and respect of quality standards, while defining major architecture changes

    - Functional: oversaw the Product Owner in the definition of the product’s functional roadmap, adjusting it to the market and clients’ demand

    - Support: managed the support team to optimize customer satisfaction

    - Finance and Human Resources: supervised the HR and Finance Manager, ensured an optimal use of the company’s resources, defined and enforced the HR policy

    - Business development: in charge of the company’s commercial activity in 5 continents, pre and post-sales.

  • Sopra consulting - Manager in CRM

    2011 - 2013 Various projects in Executive Direction Assistance.
    Generation of new revenue opportunities and developement of existing business.
    Management and mentoring of consultants and senior consultants.

  • Sopra Consulting - Senior Consultant in CRM

    2010 - 2011 Worked on various projects:

    - LCL (retail banking):
    Assisted the Customer Marketing department in redefining its customer satisfaction strategy

    - www.digiPOSTE.fr (documents dematerialization):
    Responsible for the implementation of Customer Service and Sales Administration functions

    - www.servicepublic.fr (simplification of administrative procedures):
    Coordinated with a software publisher, D&D engineers and salesmen on the production of a prototype

  • Sopra Group - Various positions

    Paris 2009 - maintenant

  • MCI - Chef de Produits

    2007 - 2008 - Defined new products’specification and Coordinated their development with the design bureau
    - Determined and enforced the marketing mix, pesented the products to central buyers, followed up on the salesmen
    - Managed an online store

  • Leroy Merlin - Chef de Secteur commerce

    Lezennes 2005 - 2007 Opening of a new Leroy Merlin store:

    - Recruiting and management of a team of 2 department managers and 10 salespeople
    - Procurement: negotiated with 50 suppliers in France and abroad, selected new suppliers
    - Merchandizing: designed and coordinated the shelving and product layouts (1200 sqm)
    - Marketing: defined the product range, pricing policy, promotions

  • Maison Boncolac - Candia - Area Manager

    2005 - 2005 In charge of a regional network (137 grocery stores)

  • Cartier - Chef de Produit Junior

    Paris 2002 - 2004 Junior Product Manager - Cartier Fragrances - Munich, Germany
    - Launched the fragrance Le Baiser du Dragon in Germany and Austria
    - Managed the marketing and communication budget (900 k€) and the media plan


    Assistant Product Manager - Cartier Jewelry - Munich, Germany
    - Launched the new jewelry product line Le Baiser du Dragon and product-range extensions
    - Participated in the creation of the business plan and set sales forecasts

Formations

Réseau

Annuaire des membres :