Mes compétences :
Market analysis
Business Planning
presentation skills
Market Research
Competitive Analysis
Business Intelligence
Sales and marketing strategy
Entreprises
HERE
- Global Business Intelligence & Sales Operations Manager
2014 - maintenantHERE is a global leader in the mapping and location intelligence business.
Mission is to uncover, transform and feed valuable & actionable business insights to unleash sales potential. Being a key business partner to sales leaders and sales account managers
• Performing global level market analysis
• Delivering actionable intelligence support and business insights
• Carrying out business intelligence trainings
• Advising stakeholders and providing actionable strategic recommendations in support of sales strategy
• Creating dashboards, KPIs from Salesforce.com to measure success in responding to RFPs
• Managing the global opportunity funnel providing sales pipeline information and data analytics
• Creating analytics, analysis for business group to create new business case/to improve product development planning
• Working with Finance to create drivers, analysis to improve sales forecasting accuracy
Nokia
- EMEA Business Intelligence Manager
Nozay2011 - 2014Location & Commerce was the former NOKIA's business unit specializing in navigation, mapping and location experiences across automotive, enterprise and consumer businesses
Mission was to deliver a full understanding of HERE business to uncover game changing insights, strategies and opportunities for EMEA sales organization
- Performed market analysis based on primary/secondary research across automotive, enterprise, consumer markets
- Delivered actionable intelligence support and business insights (market/competition/customer intelligence)
- Executed business intelligence trainings on quarterly basis
- Advising stakeholders and providing actionable strategic recommendations in support of HERE’s sales strategy
- Was the go-to person for customer meetings when customers required market and competitive insights
- Created best-in class market trends presentations for HERE customer events
SAGEMCOM
- Marketing Intelligence Manager
Rueil-Malmaison2009 - 2011SAGEMCOM is a leading European group on the high added-value communicating terminals market (set top boxes, internet boxes, electricity meters). Group turnover totals €1.3 billion with headcount of 4,200 employees
Mission was to lead market research, facilitated the informed decisions, rapid expansion and effective market strategy, and managed the use of market research within the whole organization
- Coordinated the Annual Corporate Strategic Plan for all product departments
- Developed, controlled and managed global market research budget for maximum return on investment
- Performed market sizing and segmentation analysis to underpin global strategy
- Provided competitive analysis, market forecast, risk assessment for strategic projects
- Created and managed market research library, a central repository for all completed research (resulted in improved productivity)
Safran
- International Marketing Manager
Paris2005 - 2009SAFRAN is an international high-technology group and tier-1 supplier of systems and equipment in its core markets of Aerospace, Defense and Security. SAFRAN has 69,000 employees and logged sales of 15.4 billion euros in 2014
Mission was to adapt and developed international marketing plan in Europe
- Coordinated international marketing plans across 15 European countries
- Monitored execution of marketing plans based on key operating indicators (increased international sales by 13% annually)
- Supporting National Sales Organizations and establishing strong relationship with local marketing managers
- Responsible for organizing bi-annual sales kick-off meetings (200 attendees amongst the sales organization)
Philips
- Junior Product Marketing Manager
Suresnes2003 - 2006PHILIPS is a diversified company, focused on improving people's lives. The company posted 2014 sales of EUR 21.4 billion and employs approximately 108,000 employees with sales and services in more than 100 countries.
Mission was to manage consumer fax products through the Product Development Lifecycle
- Coordinated the successful roll-out of the new product range (2M EUR in incremental annual revenues in a business with declining opportunity)
- Supported sales channel with collateral and lead generation campaigns
- Executed detailed primary/secondary market research for finding new market opportunities
- Coordinated and participated in extensive product trainings for National Sales Organizations
Formations
Ecole Supérieure De Gestion (Paris)
Paris2002 - 2003Master degree Marketing
Strategic Marketing, Marketing Communications, Digital Marketing, Branding Strategy, Business to-Business Marketing
Creteil2001 - 2002Master degree International Business
International Business Law, Business Financial Management, International Trade, Globalisation of Logistics & Supply Chain, Human Resource Management, Marketing and Communication
