Alexandre BEAUFILS

En résumé

Entreprises

• HERE - Global Business Intelligence & Sales Operations Manager

  2014 - maintenant HERE is a global leader in the mapping and location intelligence business.
  
  Mission is to uncover, transform and feed valuable & actionable business insights to unleash sales potential. Being a key business partner to sales leaders and sales account managers
  
  • Performing global level market analysis
  • Delivering actionable intelligence support and business insights
  • Carrying out business intelligence trainings
  • Advising stakeholders and providing actionable strategic recommendations in support of sales strategy
  • Creating dashboards, KPIs from Salesforce.com to measure success in responding to RFPs
  • Managing the global opportunity funnel providing sales pipeline information and data analytics
  • Creating analytics, analysis for business group to create new business case/to improve product development planning
  • Working with Finance to create drivers, analysis to improve sales forecasting accuracy

• Nokia - EMEA Business Intelligence Manager

  Nozay 2011 - 2014 Location & Commerce was the former NOKIA's business unit specializing in navigation, mapping and location experiences across automotive, enterprise and consumer businesses
  
  Mission was to deliver a full understanding of HERE business to uncover game changing insights, strategies and opportunities for EMEA sales organization
  
  - Performed market analysis based on primary/secondary research across automotive, enterprise, consumer markets
  - Delivered actionable intelligence support and business insights (market/competition/customer intelligence)
  - Executed business intelligence trainings on quarterly basis
  - Advising stakeholders and providing actionable strategic recommendations in support of HERE’s sales strategy
  - Was the go-to person for customer meetings when customers required market and competitive insights
  - Created best-in class market trends presentations for HERE customer events

• SAGEMCOM - Marketing Intelligence Manager

  Rueil-Malmaison 2009 - 2011 SAGEMCOM is a leading European group on the high added-value communicating terminals market (set top boxes, internet boxes, electricity meters). Group turnover totals €1.3 billion with headcount of 4,200 employees
  
  Mission was to lead market research, facilitated the informed decisions, rapid expansion and effective market strategy, and managed the use of market research within the whole organization
  
  - Coordinated the Annual Corporate Strategic Plan for all product departments
  - Developed, controlled and managed global market research budget for maximum return on investment
  - Performed market sizing and segmentation analysis to underpin global strategy
  - Provided competitive analysis, market forecast, risk assessment for strategic projects
  - Created and managed market research library, a central repository for all completed research (resulted in improved productivity)

• Safran - International Marketing Manager

  Paris 2005 - 2009 SAFRAN is an international high-technology group and tier-1 supplier of systems and equipment in its core markets of Aerospace, Defense and Security. SAFRAN has 69,000 employees and logged sales of 15.4 billion euros in 2014
  
  Mission was to adapt and developed international marketing plan in Europe
  
  - Coordinated international marketing plans across 15 European countries
  - Monitored execution of marketing plans based on key operating indicators (increased international sales by 13% annually)
  - Supporting National Sales Organizations and establishing strong relationship with local marketing managers
  - Responsible for organizing bi-annual sales kick-off meetings (200 attendees amongst the sales organization)

• Philips - Junior Product Marketing Manager

  Suresnes 2003 - 2006 PHILIPS is a diversified company, focused on improving people's lives. The company posted 2014 sales of EUR 21.4 billion and employs approximately 108,000 employees with sales and services in more than 100 countries.
  
  Mission was to manage consumer fax products through the Product Development Lifecycle
  
  - Coordinated the successful roll-out of the new product range (2M EUR in incremental annual revenues in a business with declining opportunity)
  - Supported sales channel with collateral and lead generation campaigns
  - Executed detailed primary/secondary market research for finding new market opportunities
  - Coordinated and participated in extensive product trainings for National Sales Organizations

Formations

• Ecole Supérieure De Gestion (Paris)

  Paris 2002 - 2003 Master degree Marketing
  
  Strategic Marketing, Marketing Communications, Digital Marketing, Branding Strategy, Business to-Business Marketing

• Université Paris 12 Val De Marne

  Creteil 2001 - 2002 Master degree International Business
  
  International Business Law, Business Financial Management, International Trade, Globalisation of Logistics & Supply Chain, Human Resource Management, Marketing and Communication

Réseau

• Aurore FLEURIER

• Bertrand HUCK

• Frédéric NEVEU

• Philippe LUCAS

• Scala OLIVIER

• Stéphane BOUCHARENC / DGA AID - ADD INTELLIGENCE TO DATA

• Youcéf BARCHI