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Alexandre PERRET

PORT LOUIS

En résumé

Generating improved brand awareness & customer leads through offline & online marketing communication strategies.


Skills: strategy development, branding, web marketing (social media, SEO/SEM), DM campaigns, graphic design (web & print).

Personal competences: decision maker, customer relationship building, team player, time management, creative, proactive.

Mes compétences :
Communication
Communication - Marketing
Design
Marketing
Web
Web design

Entreprises

  • The Digital Company - Analyst

    2011 - maintenant Web Development
    ---------------------------
    Structure, layout, look & feel, (including design and CSS development)
    Objective: Optimize conversion (newsletter subscriptions, premium subscriptions, contact)


    Design
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    Logos and website mowk-ups
    Objective: Develop an impacting branding environment



    Social Media
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    Customizing (Design, layout) and optimizing Facebook and Twitter pages
    Planning a yearly schedule on any related events to feed the pages
    Objective: Optimize conversion (Like our page, comment our posts, land on our website pages)


    Content
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    Keyword research about articles to write
    Seek for qualified Freelancers to write the articles
    Write Briefs and Specifications on how to write the articles (must and donts)
    Objective: Create content to improve the number of quality landing pages on the exact topics of our website and increase qualified visits

  • Sineo Design - Entrepreneur

    2009 - 2011 eMedia Campaign Strategy
    -------------------------------------------------------
    Social media: promotion through Facebook, Twitter, Myspace & Youtube campaigns
    Direct marketing: e-mailing for advertisements & newsletters & implementation of tools to track & analyse data
    + Achievements Increased customer retention thanks to improved client interactions
    + Skills Keeping updated with social media trends & evolution

    Advertising / Branding Consultant
    -------------------------------------------------------
    Communication strategy: driving solutions about brand problematic (positioning, media selection, corporate image)
    Branding: design of corporate identities (logo, business cards, website)
    + Achievements design of various corporate identities (industrial, engineering, consulting services)
    + Skills Brand strategy, graphic creativity

    Web implementation & graphic design
    -------------------------------------------------------
    Design, development & implementation of static, CMS & e-commerce websites
    Design, development & implementation of e-mailings
    Design dedicated to offset & digital printing (brochures, banners, billboards, press advertisements)
    + Achievements can be sent upon request
    + Skills Customer focus (listening, understanding challenges, driving solutions, meeting deadlines)

    SEO / SEM Strategy
    -------------------------------------------------------
    Analysis, actions, reports, corrective/improved actions.
    + Achievements 1st page/1st position on Google, up to 40% visits increase, bounce rate decrease
    + Skills Analysing statistics, achieving objectives

  • ATS Ltd - Marketing & Communication Executive

    2007 - 2008 Professional Equipment & Service Provider (Hotels, Textile, Garages)

    Marketing
    -----------------------------------------------
    Marketing
    Definition of marketing strategies for new product categories, competitor watch
    Market research for textile market expansion in Africa
    + Achievements Product launch, penetration of the Tanzanian textile market supported by market research
    + Skills Driving marketing solutions

    Advertising / External Communication
    -----------------------------------------------
    Definition of the annual communication strategy (advertisements, mailing, professional fairs)
    Design & edition of marketing & sales materials (press advertisements, banners, brochures)
    Management of direct marketing campaigns (emailing & mailing for special offers & new products presentation)
    Organization of professional fairs (Mauritius for Africa, Hotel World, Private Tajima fair)
    + Achievements DM & advertisements campaigns boosted sales, participation at 10 professional fairs
    + Skills Advertising creativity (catchphrase, design)

    Internal Communication
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    Design, development & implementation of an Intranet & e-newsletters
    Organization of outdoor sports days for employees
    + Achievements Intranet & outdoor activities improved team building
    + Skills Events organization

    Web Marketing
    -----------------------------------------------
    Revamp of ATS’ website (www.ats.mu): new design & intuitive structure
    Develoment of an SEO strategy (Search Engine Optimization)
    + Achievements SEO & new structure generated 2 qualified leads per day
    + Skills Graphic creativity, analysing statistics, advanced knowledge of internet environment

  • ATS Ltd - Marketing Communications Assistant

    2005 - 2006

Formations

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