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Aline VEILLERETTE

MULHOUSE

En résumé

- Product & Brand management with profitable growth orientation
- Consumer & customer focus
- Holistic thinking
- Team spirit
- Taste for challenge

Mes compétences :
Team coordination
SAP Logon
Retail Stores
Microsoft Windows
Microsoft Office
Merchandising
Brand management
Adobe Photoshop
Adobe Illustrator
Active Template Library

Entreprises

  • SCA HYGIENE PRODUCTS - Senior Brand Manager

    2012 - 2017 TENA brand (Incontinence Care world leader, Turnover for France: 69.3 M euros)
    - P&L responsibility for French Retail channel ;
    - Definition and implementation of local annual 360° marketing plans (ATL : on/off medias, PR,OOH - BTL consumer communication & promotion) reflecting international strategy ;
    - Category partner for French and European product launches ;
    - Consumers and retailers' panels analysis / KPIs follow up ;
    - Competitors benchmark in Retail & Health Care channels

  • SCA HYGIENE PRODUCTS - Product Manager

    2011 - 2012 SCA HYGIENE PRODUCTS, Roissy Charles de Gaulle (F) - Product Manager
    NANA brand, feminine hygiene towels segment, France and Italy Retail perimeter

  • SCA HYGIENE PRODUCTS - District Leader

    2009 - 2011 Growth responsibility of an 80 retail stores portfolio (Turnover : 650 000 euros)

  • TRIUMPH INTERNATIONAL - Marketing & Customer Marketing Manager assistant

    La Plaine St denis 2008 - 2008 Triumph and Sloggi brands

    - Development of sales force performing sales toolkit ;
    - Conception of seasonal collection book ;
    - Set up & development of merchandising material ;
    - Set up & development of relevant consumers promo offers

  • REYMANN COMMUNICATION - Advertising Manager assistant

    STRASBOURG - ILLKIRCH 2007 - 2007 REYMANN COMMUNICATION, Illkirch-Graffenstaden (F) -
    * Marketing direct catalogue set up for main accounts of the agency (CORA France & DOM/TOM, M. BRICOLAGE) ;
    * Team coordination (redactors, graphic designers, photographs)

Formations

Réseau

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