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Adlertechnologies
- Marketing Director
Créteil
2019 - maintenant
Key Achievements:
* Established the marketing department and recruited 2 designers and a webmaster.
* Revamped the logo and website.
* Responsible of all google ads and social media campaigns and posts.
* Launched XT-erp software, worked on the CRM module and the reporting module.
* Partnered with Hubspot to generate leads and handle CRM.
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3Points
- Project Manager
2015 - 2016
3Points, a proud local agency, won the pitch for Saudi Commission for Tourism and National Heritage (SCTNH) and thus in charge of all communication functions, planning, advertising, creative production, media and digital. Produced to-date all campaigns, initiatives, promotions and participation in local, regional and international events and conferences.
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Key Achievements:
* Reporting directly to MD, I was in charge of the Key account for `Saudi Commission for Tourism and National Heritage' (SCTNH).
* Also co-managed National Water Company and Al Romansiah Company accounts.
* Managed and delivered all projects listed on 2015 roadmap while constructing an operational system.
* Managed a team of 9, consisting of client servicing members and creative team members, members were located in Riyadh, Jeddah and Amman.
* Launched seasonal campaigns & promotional offers, surpassed previous year's figures by 10%.
* Restructured the visual identity system and revised all promotional collateral (content and visual) - TTL, BTL, ATL.
* Prepared client events in local, regional and international markets.
* Managed all financials with initiatives to increase revenue through added value services.
* Holistic planning and management of sister company's services (digital and media).
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Lambie-Nairn
- Senior Client Executive
2014 - 2015
Lambie-Nairn developed STC's new brand positioning and new visual assets. Lambie-Nairn is also the brand guardian of STC mandated with the role of addressing all brand ``strategic'' and ``tactical'' activities. Moreover, Lambie- Nairn assesses and provides recommendation on all comms production by STC and with all stakeholders e.g. VPs, Business Units, Agencies etc.
Lambie-Nairn
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Key Achievements:
* Assisting the Business Director in running the entire operations of Lambie-Nairn in Riyadh. Servicing all brand related operations in Saudi Telecom Company (STC).
* Created a system for all admin related matters and liaised with Head Quarters in London's office.
* Reviewed and devised strategic recommendations on cascading the new positioning of STC onto its consumer and enterprise products and services (Sawa, Postpaid, Invision, Qitaf and Jood).
* Managed the brand (new positioning) inductions, workshops and clinics with all related stakeholders, ranging from process of product creation to communication.
* Produced all reports by Lambie-Nairn including but not limited to (weekly status reports and monthly reviews of work produced).
* Produced all reports by the brand team at STC (creative catch, brand leaks, brand way forward and yearly review).
* Worked on different tools created for STC to better manage the brand such as: penalty rate card and guide, brand checklist and evaluation of communications produced.
HORIZON FCB Client Executive One of the leading multinational arms of IPG's draftfcb (NYSE). It comprises 4 companies, Horizon draftfcb (creative through the line agency), Brand Communication (media planning & buying), GollinHarris (public relations), Blue Barracuda (digital & CRM), and Frontline shopper (shopper marketing).
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horizon draft fcb
- Specialist in advertising, communication & public relations
2013 - 2014
Key Achievements:
* In charge of identifying and defining client requirements, communicating and collaborating with the creative kitchenette to complete creative briefs and holding debriefing sessions.
* Contributed significantly to the development of strategic recommendations to clients through conducting marketing research, competitive analysis and global benchmarking.
* Member of the strategic team who's authorized with presenting strategies and creative recommendations to clients.
* Liaised with media divisions and personal to tailor plans that deliver on the `big idea' proposed to clients according to preset budgets and plans.
* Documentation and centralization of entire relationships with clients through completing various reports according to predefined schedules such as but not limited to (contact reports; weekly status reports; project briefs; market visits; and monthly reviews).
* Monitored and evaluated effectiveness of campaigns launched as to propose to client countermeasures.
* Maintained very strong relationships with clients based on trust, respect and integrity.
Fullbridge provides students with the real-world experience they need to land a dream job. Fullbridge also help fast track new hires in the corporate arena by focusing on key competencies that will deepen their business acumen and accelerate their professional development, under four core principles: Real world skills, Real world attitudes, Real world compass and Real world confidence.
THE FULLBRIDGE PROGRAM - CERTIFICATE
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fullbridge program
- Trainee
2013 - 2013
Cambridge the Commonwealth -------
Key Achievements:
* Selected to participate in a rigorous, 160-hour business boot camp to gain practical experience, learn key business tools, and develop professional behavior traits including social intelligence, managing time and being a positive force in the workplace.
* Coached by experienced business practitioners and Harvard business school graduates.
* Completed over 100 exercises and simulations to gain proficiency in business analysis, business research, and project and time management.
* Led a six-person team to develop a business model for a new business unit as part of a scenario analysis project.
Been serving the Saudi market for more than 20 years providing high end and wide variety of items with top-notch quality.
GREEN SHIELD ADVERTISING AGENCY
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green shield advertising
- Junior client executive
2011 - 2013
Key Achievements:
* Performed a major role in rolling out different events from planning to execution, such as managing an event for `HP' employees to promote team work with various activities and rewards for employees.
* Responsible for following up with suppliers' on logistical front and delivery timelines (schedule management).
* Accountable for client accounts (account management, collaborating with global suppliers, research into the most effective and efficient way to supply clients with premium gifts, quality assurance and ensuring client satisfaction.
* Collaborated with the business director to advance the Business Development Plan, including but not limited to increasing client network, enhancing company services and upgrading technological systems.
* Created specific presentations for VIP clients to showcase luxury gift items.
* Generated additional profit from clients by cross selling services and products.
* Represented `Green Shield' in local and international events.
* Managed administrative functions and operations for the office.
