Anne-Julie DEPECKER

En résumé

Entreprises

• Printemps - Visual Merchandising Coordinator

  Paris 2010 - Implementation of the visual and merchandising strategy in the department store: scenography,
  relocation and refit of brand shop-in-shops and pop up stores, floor displays and signage.
  
  - Delivered the department store remodeling project (20 M€ investment): organisation and test of the new luxury concept on a surface of 13 000 sqm.
  
  - Operational marketing: creation of e-mailing, organisation of catwalk.

• PPR - Gucci - Visual Retail Merchandiser

  2010 - 2010 - Optimisation of props from the head office into eye-catching product display throughout different sale areas: flagships, boutiques, shop within shops, hotels and showroom.
  
  - Event management: customer cocktail with catwalk, artisan corner, launch of perfumes.

• PPR - Redcats - International Marketing Manager

  2006 - 2009 Insight: participation in the medium term plan strategy definition of the 17 brand portfolio.
  - Market insight: strategic insight, trend analysis and recommandations.
  - Business development: creation of different scenarios to develop new business.
  
  Project management: strategic proposals of creative concepts.
  - Delivered an e-retail fashion site for men: design functionalities, storyboard, P&L.
  - Redefined the brand values and position for children retail specialist Vertbaudet.
  - Optimisation of the multi-channel shopping experience for high end brand Cyrillus.

• PPR - La Redoute - Marketing Manager

  2001 - 2005 Key team member building the fashion and home decoration collection plans:
  - Ensured consistency for all collections: product, price and merchandising standards.
  - Launch of a new line of women accessories. Extension of home linen high-end range.
  - Definition of a new concept store position for So Redoute boutiques.
  - Creation of marketing tools: product database, reporting, planning and training guide.
  
  CRM: optimisation of sale promotion, i.e. selection of product, customer targeting and media plan.
  
  Budget management, planning and procurement. Productivity increased by 40% in 4 years.
  
  Led and managed a team of 10 staff and recruted 40 temps.

• GFK-NDP Group - Marketing Consultant

  1997 - 2000 - Development of communication tools dedicated to Marketing and Sale Departments.
  
  - Responsible for B2B portfolio: Mattel Europe, Playmobil, Bandai, Crayola, Revell, etc.

• Nielsen - Marketing Analyst

  New York 1995 - 1996 for fresh food industry: Danone, Nestlé, Yoplait, etc.

• AIESEC - Communication Manager

  1994 - 1995 Corporate and event communication

• Eurotunnel UK - External Communication Assistant

  1993 - 1993 - Press analysis
  - Publi-promotionnal products

Formations

• Negocia Novancia Business School Paris (CCIP)

  Paris 2009 - 2009 Merchandising et Communication Visuelle

• Ecole Supérieure De Gestion (Paris)

  Paris 1993 - 1996 Master of Marketing and Management

Réseau

• Anne Laure FROSSARD

• Bertrand MAIN

• François MONTEIL

• Franklin ERDER

• Laurence CAMPION

• Luc DOMISSY

• Marie Joe KENFACK

• Morgane MADELINE

• Stéphane JAILLETTE