Menu

Annie MASSARDIER

LUXEMBOURG

En résumé

Senior Manager with 16 years experience in sales and operational marketing in the luxury goods industry in mutli-cultural environment

Compétences

- P&L management / budgeting
- Negotiation with agents and retailers
- Developing business and opportunities with strong team and customer relationships
- Team development and motivation
- Definition and implementation of operational marketing strategy and activities
- Launch of luxury and high end products

Mes compétences :
PackOffice
SAP
Marketing opérationnel

Entreprises

  • PARIS 8 Haute Parfumerie - Directrice Marketing et Commerciale

    2013 - maintenant

  • GUERLAIN - Groupe LVMH - Sell Out Marketing Manager Export (Responsable marketing opérationnel)

    2007 - 2013 Europe, Afrique, Asie, Moyen-Orient – 51 marchés/agents

    51 markets / agents

    Adapt and communicate the international marketing plan and objectives to the markets : define investment priorities and animations plans per region
    Create communication tools adapted to agents distribution network
    Budget sales per product lines and regions
    Analyse and challenge makets proposals and help them to implement marketing plan : media, PR, CRM, direct marketing, sampling, animations, BC investment
    Analyse and challenge market novelties forecasts so as to secure tunrover and investments on both quantitative and qualitative sides

  • GUERLAIN - Groupe LVMH - Chef de produit Marketing opérationnel - Filiales européennes

    2005 - 2007

  • GUERLAIN - Groupe LVMH - Responsable commerciale régionale Travel Retail Europe

    2004 - 2005 Allemagne, Autriche, Europe Centrale, Océan Indien, Pays-Bas, Suisse, Grèce, Turquie, Russie, Ukraine
    + key account manager Gebr. Heinemann

    Managed a team of 37 people : 4 commercial delegates, 2 commercial assistants and 31 Beauty Advisors
    Sales force recruitment and motivation
    P&L management / budgeting
    Sales and investments forecasts on novelties in volume
    Negotiated commercial terms (margin, investments, locations and assortments) as well as animation plans
    Retail sales tracking and analysis
    Merchandising policy implementation

  • Guerlain - Groupe LVMH - Chef de zone Travel Retail Europe

    2001 - 2003 Allemagne, Autriche, Europe Centrale, Pays-Bas, Suisse, Grèce, Turquie

  • GUERLAIN - Groupe LVMH - Déléguée commerciale Travel Retail et Export

    2000 - 2001 Marchés locaux et Travel Retail Europe Centrale
    Travel Retail Allemagne & Autriche

Formations

  • Ecole Supérieure Des Pays De La Loire (Angers)

    Angers 1992 - 1994 Management

  • Lycée Jean Mace

    Rennes 1991 - 1992

Réseau

Annuaire des membres :