Microsoft Middle East and Africa
- Multi country Server and Tools Business Group Lead
2009 - 2009
Drive the business, technology, audience, and initiative priorities for STB internally and externally
Formulate value proposition and audience segmentation, campaign strategy, offers, and execution plan based on the analysis and STB goals.
Be the S&T advocate in internal meetings and events, and reinvigorate the passion for S&T products by demonstrating them whenever appropriate.
Ensure internal and channel sales and marketing readiness.
Engage with press and analysts around products, technologies, audiences, and initiatives.
Align the local subsidiary to the STB mission, strategies and priorities according to Worldwide Subsidiary Managers Meeting (WWSMM) memo guidance.
Develop business plan supporting STB strategies and scorecard metrics.
Direct prioritization and funding for STB marketing activities and customer campaigns, including Hyper-V, Small Business Server Drive marketing and sales execution through collaboration with segment teams, Corporate Marketing Group (CMG), and direct marketing.
Ensure megamap or better investment alignment for STB activities.
Participate in subsidiary leadership team, regional business group (BG) lead community, and periodic BG/field alignment forums with BG marketing (field liaison).