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Antoine BOURDOIS

  • Pernod Ricard
  • Commercial Transformation Manager

Madrid

En résumé

Experienced manager with a strong track record of defining and delivering business solutions, driving results, and leading transformation programs. Proven ability to manage cross-functional stakeholders (including C-level) and align priorities with business strategy.

Currently, I lead commercial transformation initiatives and the GTM strategy for a B2B eCommerce platform at Pernod Ricard in Spain.

Previously, 12 years of strategy and business consulting experience at global companies such as Accenture, NTT Data, and EY, working with clients like AB InBev, Unilever, Lala, Volkswagen, Nissan, Diageo, Cosentino, Telefonica, Cargill and Pepsi.

During this consulting experience, I've successfully participated in over 40 projects across 6 different industries - primarily in Consumer Goods and Services - with strong exposure to markets in Latin America, the US, and Europe.

Trilingual in French, English, and Spanish, with excellent communication skills and flexible thinking. Strong analytical skills and commercial acumen. Ive collaborated with 200+ stakeholders and 60+ consultants.

Tech-savvy, with experience using tools like Excel, PowerPoint, SAP, Salesforce, Microsoft Dynamics and Jira, and a strong background in design thinking, service design, and data analytics.

Interested start-ups, technology, sports, travel, and gastronomy.

Entreprises

  • Pernod Ricard - Commercial Transformation Manager

    Commercial | Madrid 2023 - maintenant Defining and implementing data-driven customer initiatives, distributor analytics, and sales platforms to empower over 150 sales executives.

  • EY - Manager

    Commercial | Madrid 2021 - 2023 Helping companies reimagine Go-to-Market, CRM, Customer Experience, Customer Strategy, Marketing, Sales, Segmentation, Pricing, Customer Service and Growth Strategy.

    Leading clients projects delivery, deliverables management, business understanding, data analysis, business design solutions and implementation, strategy definition, client management...

  • Everis Spain SL - Consulting Manager

    Direction générale | Madrid 2020 - 2021 Part of the FMCG Leadership Team, with the following responsibilities:
    - implementation of consulting services: process optimization, strategy, organizational transformation, technology improvement, program management reporting to C-levels
    - Business development, opportunities management, proposals, new offers definition and administrative activities such as pricing, billing, negotiation
    - Supervision of consultants and development of successful teams

  • Accenture - Management Consulting Manager

    Direction générale | Madrid 2016 - 2020 Responsible for providing strategy & consulting services to CPGs, Services & Retail leaders
    My responsibilities are:
    • Prioritizing growth and commercial opportunities
    • Leading customer and operations analysis
    • Enabling business transformation (people, process, metrics, tech) to accelerate performance
    • Coordinating multiple functions to achieve business outcomes (Finance, Supply, RH, etc.)
    • Ensuring leadership and business acceptance
    • Managing overall delivery, administration and teams
    • Engaging clients for: Growth Strategy, Go to Market, Sales Transformation, CRM, Customer Service, Order to Cash, Contact Center, Customer Experience, Marketing, Services, etc.

  • Accenture - Consultant

    Commercial | Mexico City 2014 - 2016 • Responsible for delivering projects for Consumer Goods, Auto & Services Industries.
    • Skilled in Customer Strategy, Sales Management, Marketing, Customer Experience, Digital Marketing, Customer Service and Commercial Back Office
    • Role included tasks such as processes optimization, customer experience journeys, commercial effectiveness and customer satisfaction enhancement, organization structure, financial analysis and forecasting, continuous improvement initiatives design and implementation, change management, performance management, customer relationship management (CRM)

  • Aurigam Growth Consulting - Consultant

    Commercial | Mexico City 2011 - 2014 Customer Strategy Projects for Retail and Consumer Goods SMEs Companies.
    Main Projects (Selection):
    - Customer Strategy and Sales Effectiveness Transformation for a CPG Company
    - Sales/Operation Processes and Structure Optimization for a Soft Drink Company
    - Customer Services & Marketing Transformation for a Jewelry Company
    - Digital and eCommerce Strategy for a Fashion Retailer
    - Sales Effectiveness Processes for a Construction Company

  • Cize Medical - Business Advisor / Marketing Lead

    2010 - 2011 Co-creation of a Nutrition Consulting Business through Sales and Marketing:
    • Business Model and Value Proposition definition
    • Managed branding and attraction activities, mainly on digital channels
    • Led market research on nutrition and wellness programs for companies

  • Ford Motor Company of UK - Asistente Marketing Manager

    2009 - 2009 Proyecto de Mercadotecnia de Diversidad: Identificar las mejores estrategias dirigidas por diversidad para los distribuidores Ford. Estudio de la competencia y sus estrategias de Marketing de Diversidad. Resumir las actividades de Ford en el apoyo a la diversidad. Producir una guía de venta para los distribuidores Ford.
    Benchmarking: evaluación comparativa de las opciones entre dos modelos de Ford, Resumir las principales características del mercado del Reino Unido.
    Estudio de Mercado: De estéreos digitales (Digital Audio Broadcasting) en el Reino Unido. Y revisar situación similar para el mercado francés.
    Asistente del especialista productos, creación del folleto de la Ford Fiesta (’09)

  • Nicolas UK, London - Sales Manager

    2008 - 2008 Responsable de venta (vinos, champagnes y licores)
    Organización de eventos (degustaciones, ventas privadas).
    Desarrollo de lealtad al consumidor y de la actividad de la tienda
    Merchandising

Formations

  • Instituto Tecnológico Y De Estudios Superiores De Monterrey (ITESM) (Mexico Distrito Federal)

    Mexico Distrito Federal 2011 - 2011 Exchange Program - Master of Business Administration

  • INSEEC

    Bordeaux 2010 - 2011 Master's Degree in Marketing & Sales Strategies

    TESIS : HOW SOCIAL MEDIA CHANGES RELATIONS BETWEEN CONSUMERS AND BRANDS?

  • Groupe INSEEC

    Bordeaux 2006 - 2010 Bachelor Degree in Business Strategy & Strategic Choices

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