An experienced 360 degree marketer and licensing manager having grown and performed on all areas of marketing from trade/retail marketing to social/web or communication/PR.
Audrey has the ability to work under strict budget, pressure and tight deadlines while achieving with excellence the goals she has been set for a brand/product category she represents.
Having excellent commercial and negotiation skills, she is always keen to take on a new challenge and obtain the best possible value for the Investment.
Over the years, she has demonstrated a real ability to generate ROI through retail marketing activities and plans.
She has opened numerous stores and created Shop In Shops and pop up areas in major department stores.
Consumers are at the center of her reflexion when she builds a marketing strategy with both an holistic and omnichannel vision.
As a leader, she is energetic, motivating and empowering, as well as a strong team player with high attention to detail. She leads by example and has an extensive experience in building marketing department from scratch and managing large international teams.
She communicates efficiently at all organisational levels and within multi-cultural environments.
Coming from both a scientific and a business background, while being a creative thinker, her cartesian thinking about the P&L makes her results driven.
She is a passionate person, a DOer and a strong believer of "IMPOSSIBLE IS NOTHING"
DOMAINES DE COMPETENCES:
Brand equity building -
Brand repositioning -
Social media & digital marketing
visual Merchandising, retail
Key account management
Training (VM, in-store)
PR strategy -
Product launch orchestration
Event management ( conférences, store launches, brand anniversary, festivals)
Mes compétences :