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Aurélie GASNIER

PARIS

En résumé

Mes compétences :
Communication corporate
Relations Presse
Stratégie digitale
Communication financière

Entreprises

  • L'oréal - AVP Global Diversity, Inclusion & Corporate HR Communications

    PARIS 2017 - maintenant Responsible for developing and animating online & offline contents on Diversity, Inclusion and HR topics:

    • Contributing to the Group's image and reputation on Diversity, Inclusion and HR topics
    • Setting up integrated Communication strategy
    • Developing and animating both External & Internal communication tools
    • Co-managing institutional partnerships on Diversity and Inclusion
  • L'Oréal - Head of Information ‐ Financial Communication Department

    PARIS 2013 - 2017
    Responsible for developing and animating online & offline financial and extra-financial contents:

    • Contributing to the Group's image and reputation towards individual shareholders, financial analysts and institutional investors
    • Setting up integrated communication strategy, both online & offline
    • Launch of the Group’s first Digital Annual Report
    • Up skilling communication tools (Annual Report, website, app, shareholders’ letters…)
    • Setting up digital acceleration strategy / User Centric approach
    • Developing relevant and innovative contents
    • Leveraging visibility (SEO campaigns…)
  • L'Oréal - Corporate Media Relations Manager

    PARIS 2009 - 2012 Responsible for developing and implementing a focused PR strategy to proactively communicate with the French Business media and Paris-based correspondents:

    • Ensuring the company protects and promotes its image in a proper and coordinated manner
    • Cultivating and enhancing collaborative working relationships within the media representatives
    • Acting as a media spokesperson on behalf of the company
    • Managing media inquiries and interview requests
    • Supporting Executives for media interviews and speaking opportunities
    • Creating content for press kits, press releases and other content initiatives
    • Planning and overseeing press events

  • YSL Beauté - Responsable Communication Interne & Corporate

    Paris 2005 - 2009 Establishing both external and internal communication strategies in coordination with the Communication Director:

    • Leveraging YSL BEAUTÉ visibility within the French Business media
    • Managing media inquiries and interview requests
    • Ensuring internal communication messages are consistent across all mediums
    • Managing the internal communication response to situations which could affect organisational perception and reputation
    • Planning, editing and writing content for a variety of both internal and external communication mediums
  • Financial Dynamics - Consultante en Relations Presse

    2003 - 2005 Press Consultant at FINANCIAL DYNAMICS (Financial & institutional communication agency) for IT companies like Thomson, Bull, STMicroelectronics or private equity funds like Cinven – accompanying their institutional communication with French (Business and Trade) media. Issues management.

Formations

Réseau

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