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Brice LEWILLIE

Rueil Malmaison

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.

En résumé

Mes compétences :
Asie
Bangladesh
BOP
Business
Chef de projet
Commercial
Dairy
Développement commercial
Développement durable
Marketing
pays émergents
Pyramid
RSE
Social business

Entreprises

  • Schneider Electric - BOP Business Developer (BIPBOP program)

    Rueil Malmaison 2011 - maintenant

  • Danone communities - In charge of rural business development for Grameen Danone Foods project in Bangladesh

    2008 - 2011 Grameen Danone Foods Ltd., first social business joint venture, develops and produces yoghurts enriched with vitamins and sold through a door-to-door sales ladies network.

    # Business development
    - Fix the business development strategy with the local General Manager
    - Development of sales reporting tools
    - Define and realize sales launch plan for new products
    - Coach the National Rural Sales Manager and 4 Rural Area Sales Manager
    - New distribution channel (example: Dhaka slums sales)
    - Set a Road To Market approach using GIS

    # Maximize social impact
    - Re-define key performance indicators for our sales ladies network
    - Creation and set-up of a social impact measurement tool (poverty reduction of sales ladies)
    - Sales ladies network increase: from 34 to 800 ladies
    - Management of events in villages to increase nutrition awareness (1 500 mini-events per month)

    # Marketing
    - Lead marketing fields (consumers study during trial time, repurchasing time …)
    - Implementation of marketing rural actions plans defined by danone.communities
    - Lead pilots

    # Promotion
    - Bangladesh project leader for Danone Nations Cup (40 countries participation -and final in Johannesburg).
    - Organization of VIP visits of the project (press, politics, MNC executive directors).
    - Speaker at the Schneider Electric Bottom Of the Pyramid day (July 2009) & blogger for danonecommunities.com

    REFERENCES : JOCHEN EBERT – GENERAL MANAGER OF BASE OF THE PYRAMID BOP 4ALL

Formations

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