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Brieg DANO

SHANGHAI

En résumé

Objectives:
Pursuing my career in China in a multi-cultural Team; working on E-Marketing Research and conducting projects

Initial experience and skills:
Hard-working and team-spirited person, stimulated challenges and big endeavours. Initial experience in Brand marketing on designing concepts and developing solutions. Good understanding of interpersonal relations and specificities linked to the Chinese cultural context

Mes compétences :
Advertising
Analytics
Automotive
Branding
Chinese
COMMERCE
Communication
Communication web
Digital
E commerce
E marketing
E- Marketing
English
French
Internet
Mandarin
Mandarin Chinese
Marketing
Marketing internet
Marketing Planning
Marketing web
Planning
Positioning
Product marketing
Strategy
Strategy marketing
Web

Entreprises

  • PSA - Peugeot Citroën DASI - Shanghai - Marketing Project manager – New segments products development

    2010 - 2012 Business Development - China new JV own brand - market approach, positioning; range development and product definition - including discussion with PSA China key partners
    Product marketing: market analysis, positioning and product definition - to insure product consistency of PSA future launches in China with PSA entities and key partners - including selling prices and sales forecast
    Competitors analysis specialist

  • Nurun, China, Shanghai - E-Marketing Junior Strat Planner

    2009 - 2010 E-Marketing Junior Strat Planner
    Strategy
    Campaign Planning
    Positioning
    Research
    Analytics

  • Dentsu Adversting - Beijing - Account Executive - Advertising and Branding

    2007 - 2008 Dentsu Advertising - Beijing Dentsu Advertising

    Junior Strategic Planner - Strategic Planning Team
    Branding Analysis, Positioning , Pitch

    Account Executive - Dongfeng Citroën Team
    Campaign & Product launches
    Branding Analysis & Strategy, Market Research
    Client & Media relationship, Exec

  • Enterprise IG - The Brand Union - WPP Branding Agency - Junior Project Manager

    2007 - 2007 Project Manager Junior - International & Chinese Accounts
    Market Research
    Branding Analysis

    EIG Paris – EIG China synergy
    Beijing Office representative
    Customer relation, WPP/Ogilvy Beijing Synergy

  • Quiksilver France - Project Manager, Market Research Field & Analyst

    2004 - 2004 Assessing Perception & potential of Surfwear “off sea-side market segments” and exploring opportunities for Quiksilver Gotcha® repositioning in France & Europe

    Determination of the scope, the contents and the process of the Market survey
    Creation, administration and exploitation of Market survey questionnaires

    Marketing recommendations (Repositioning, Co-Branding logic, Communication)

  • Disneyland Resort Paris - Assistant Brand Marketing Manager

    Chessy 2002 - 2002 Assistant Brand Marketing Manager: Brand Guidelines
    Chinese New Year Celebration - Concept & Creation coordinator

Formations

  • University Of International Business And Economics (UIBE) Beijing (Pekin)

    Pekin 2004 - 2007 Marketing Management International & Chinois

  • Ecole Supérieure De Commerce

    Reims 2002 - 2007 Marketing Management

Réseau

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