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TechAlliance
- Sr Marketing & Web Development Manager
2013 - maintenant
Spearheaded website development and digital strategy to expand leadership position of Title Insurance Company in Chicago.
• Directed design, developed, testing and roll out of new corporate website, increasing web traffic by 159% and user downloads by 82%.
• Designed and executed targeted monthly email campaigns sent to 1,500 subscribers. In 3 months, using full integration with Social Media, increased click-through rate (CTR) by 38% and impressions by 55%.
• Directed all monthly Continuing Education seminars for firm’s legal vertical, resulting in 32% increase in registrations
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TechAlliance
- Sr Marketing Manager Planning & Analytics
2012 - 2013
Recruited by International IT association to improve marketing efficiencies and optimize member interaction points.
• Exceeded 2012 expansion goal of 25% in APAC by pioneering market research and developing behavioral modeling.
• Championed creation of monthly web metrics reports for 50 events and 200 annual campaigns. ROI of
• Achieved 30% increase in campaign ROI by reallocating $5 million marketing budget across media.
• Executed and leveraged strategic segmentation analysis to accelerate revenue growth by 6%.
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TechAlliance
- Vice President Marketing
2011 - 2012
Challenged to create new brand identity and build Indian IT Services Company from the ground up.
• Developed brand positioning and interactive marketing strategy, empowering sales to increase market share and drive annual revenue over $8 million.
• Championed development and launch of www.radiss.com and optimized content, achieving profit increases of 22%.
• Initiated the migration to Salesforce.com, which boosted customer retention by 10% and lead generation by 15%.
• Implemented company’s first Social Media promotion, resulting in record customer traffic of 13% increase.
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TechAlliance
- Marketing Communications Director
2010 - 2011
Recruited by CEO to invigorate brand and generate $2.5 million in additional sales by targeting small to mid-sized businesses.
• Recognized by management for increasing brand recognition by 27% and impressions by over 200% per month with launch of new corporate website www.techAlliance.com.
• Planned and executed a firm-wide CRM automation and trained staff on optimal system use, resulting in 50% outbound sales call activity and 25% expansion in C-level client base.
• Drove all go-to-Market initiatives for 3 newly created Sales divisions, which achieved an ROI of 20% in four months.
• Blueprinted PR strategy and maximized company visibility at industry seminars on limited budget of ~$30K.
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TechAlliance
- Global Marketing Manager
2009 - maintenant
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TechAlliance
- IT Marketing Director
2009 - 2010
Overseeing a $1.5M budget, regenerated brand image and reversed declining market share for Non Profit Dairy Association with a 22-person team and creative agencies.
• Served as the Marketing face at Dairy industry events and panels, providing interview topics and managing the recruitment of 5 creative agencies.
• Signed over $300,000 in new business, representing $1 million expansion potential via creation of 10 new client websites and integration with Social Media.
• Improved productivity by over 10%, by directing creation 4 new divisions and implementation of new PMO Office
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NAVTEQ
- Marketing Communications Manager EMEA
Chicago
2006 - 2008
Headhunted to join the Marketing Communications Team to accelerate sales of vehicles fitted with GPS at BMW, Audi, Citroën, Ford, Mercedes Benz, Peugeot, Renault, Toyota, Volvo and VW and revitalize growth of GPS map updates campaigns.
• Worked in partnership with OEM Telematics teams (50% travel) to formulate launch strategies for 40 new car models.
• Pioneered multimedia educational tools in 7 languages for 65K dealer network, generating 34% in incremental sales.
• Exceeded revenue targets by 40% via creation of special editions and multi-tiered incentive programs.
• Managed creative in-house and agency teams in EMEA, directing all integrated, marketing campaigns and web strategy.
• Propelled map update sales by 150% by introducing customized campaigns and sales tool kits in 7 languages.
• Orchestrated and hosted 30 EMEA annual events: motor shows, partner seminars & sponsorships.
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Circular Distributors Europe
- European Product Manager
1999 - 2003
Primary driving force behind the creation of new European division, resulting in unprecedented market share of 70% in Eastern and Western Europe. Portfolio included: Gillette, Kellogg’s, Kimberly-Clark, L’Oréal, Nestlé, P&G, Sara Lee, Unilever and Wrigley’s.
• Led full scale European reimaging campaign to gain entry into 18 European countries, steering creation of advertising, sampling promotions and new product development.
• Propelled revenue growth for major CPG client brands by 40% and retail footage by 33%.
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NEXT STEP West London Training & Enterprise Council
- Product Manager
1998 - 1999
• Revitalized dying career guidance service and devised launch strategy to position Next Step as the leading recruitment agency in West London. Mentored 4 consultants.
• Introduced new media campaigns which boosted customer traffic by 75% and registrations by 50%.
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Candle Inc
- Marketing Communications Manager Northern Europe
1998 - 1998
• Created and executed the Marketing Communications Plan for the UK, Germany and Scandinavia.
• Control and coordination of Corporate Advertising and PR function with external agencies
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Maxon Cellular Systems
- Sales & Marketing Executive
1993 - 1997
• Developed close working relationship with Spanish partners and market, becoming principal point of contact for both Sales and Technical support and grew sales revenue by 1000% over a period of 14 months.
• Managed the company’s participation in 20 annual trade shows, conferences and seminars across EMEA and APAC.
