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Caroline GATINE

Boulogne-Billancourt

En résumé

Concevoir et manager des projets pour développer, améliorer l’activité d’une entreprise (PME ou groupe) en France et à l’étranger réussis grâce à des compétences d’organisation, d’analyse, de coordination et de méthodes innovantes.

Mes compétences :
Gestion de projet
B2B
Gestion de produit
E-commerce
Webmarketing
Marketing management
Promotion

Entreprises

  • Solocal Group - Responsable Produit Digital Senior

    Boulogne-Billancourt 2014 - maintenant -Gestion de la gamme "Search"
    -Développement du business du site e-commerce

  • GDF SUEZ - Chargée de missions

    COURBEVOIE 2013 - 2013 - Reporting clients et du CA
    - Traitement de la demande client / Appel d'offre
    - Développement d'outils, mise en place de méthodologie de travail et des modes opératoires
    - Formation et management d’une équipe de 3 personnes

  • Projects for SME - Marketing Concultant

    2009 - 2012 - Creation, Development and Implementation of the online marketing strategy
    - Source and manage a network of partners across UK
    - Update the content of the website using CMS and Social Media
    - Social Media (Facebook, Youtube,Twitter, Flickr)
    - PPC Campaign (google Analytics)
    - SEO online and offline (blogs, linkwheels)
    - Sponsorships, partnerships, PR development and management
    - Competition, promotion via Social Media and E-Campaign
    - Marketing Coordination for French, Spanish, Italian and Portuguese Market
    - Creation of brand guidelines with signature, correspondence card, letterhead, logo.
    - Development of corporate culture : event organisation for the team.
    - Website design, new web pages and content creation
    - Keywords Analysis using Google Adwords
    - Reporting

  • Randstad - Product Manager and Communication Officer

    Saint Denis 2007 - 2008 Projects for SAP, PPG Group & Vaillant Group.
    - Launched a bi-weekly e-campaign for increase the number of inscription.
    - Supervised the event “SAP SKILLS 2008”: created web pages and managed logistics during the event.
    - Worked with external UK agency to implement an enhanced training catalogue on the SAP France website.
    - Launch of 10 products : competitive environment studies, definition of the price, sales forecast, presentation of the product to the sales team and creation of tools : leaflet, product characteristics, ad.
    - Management of promotional activities which included statistics, reporting, management of gifts and recommendation to improve the effectiveness of those activities

  • LABOCAST - Marketing Manager

    Lyon 2003 - 2005 - Created the marketing department of the company : creation of the corporate identity, development of promotional publicity, customer loyalty and marketing plan.

    - Responsible for all internal process ( meetings, dashboard, drafting of process, creation or correction of new process...) to be certified ISO 9001

    - Improvement of the organization of departments and the inter-departmental relationships with 30% increase in turnover.

  • EUROGROUP - Marketing and Communication Executive

    Puteaux Cedex 2001 - 2002 - Concentrating on consumer development through advertising, partnerships and development program of consumer loyalty
    - Installation of a new customer service : activities (massage, horse riding, karting...) with discount prices.
    - Creation of new promotion via Internet which lead to a 10% increase in reservations on-line.

  • INTER-RES@ - Website coordinator

    2000 - 2000 - Developed and promoted the website of the company

Formations

  • Buckinghamshire Chilterns University College School of Business and Management, Chalfont Campus (Chalfont St Giles)

    Chalfont St Giles 1999 - 2000 Export Marketing and Management

    1991 3ème semestre du cycle European Business Studies - échange Erasmus

  • Université Aix Marseille 2 Mediterranée ISAFI

    Marseille 1998 - 2000 International Finance and Business Institute

Réseau

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