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Caroline ROUSSIN

Paris

En résumé

A la recherche d'un nouveau challenge alliant développement / commercialisation & restauration

Mes compétences :
Distribution
Gastronomie
Hôtellerie
Luxe
Marketing
restauration
ventes

Entreprises

  • Costa Coffee France - Product Manager

    Paris 2014 - maintenant Coffee shop brand, more than 3500 shops worldwide, 1 103 M£ T/O 2015-16 - 14 stores in France, 11K€ T/O

    Management : 1 person

    Marketing

    - Creation and implementation of sales and marketing plan
    - 6 campains per year for Equity and Franchises (photo shoots, POS artworks & dispatch, campaign guides, communication and presentation to store managers)
    - Definition of local Food and Beverage range
    - Development of specific products with suppliers / F&B innovation (recipes, HACCP, packaging…)
    - Pricing definition of global F&B range
    - Analysis of KPIs, sales & product mix & analysis of specific commercial actions and impact on business
    - Social media management with communication agency
    - PR management with PR agency
    - Commercial partnerships: Deliveroo, Too Good To Go …
    - Brand excellence role: creation of a whole structure for operation and financial audits for the Equity and Franchise network, as well as action plans necessary for quality and standards improvement

    Purchase & Supply Chain

    - Establishment of a new supply chain model
    - Menu engineering (till system)
    - COGS negotiation with local suppliers
    - Trade marketing budget negotiation with suppliers

  • Spok - Franchisee

    2014 - 2015 • Brand & "business model" study
    • Management of the two Parisian restaurants
    • Creation of a business plan (market study, financial part...) for a Parisian establishment
    • Banks consent

  • Hôtel Bel Ami - Sales manager

    2014 - 2014

  • Hôtel Bel Ami - Sales Executive

    2012 - 2014 - Management & development of corporate accounts as well as maintaining the existing ones
    - Responsible for achieving the hotel revenue goals
    - In charge of quotation, negociation & follow up of groups until arrival
    - Involvement in the creation of the yearly Sales & Marketing Plan
    - Contracting with TO
    - Conduction of site inspections
    - Organization of some events (corporate & leisure)
    - Creation of special offers & packages in order to boost the sales
    - Several meetings each week with various partners (agences, corporates, TO...) to communicate on the hotel and strenghthen relationships with the industry.
    - Sales Trips (Sophia Antipolis, Belgium)

  • Le Meurice - Sales & Marketing Assistant

    2011 - 2011 • In charge of monthly statistics
    • Creation of a new sales package
    • Follow-up of contracts
    • Responsible for administrative tasks
    • Cross-training Plaza Athénée – Sales & Marketing
    • Cross-training Meurice – Public Relation

  • Le Raphael - F&B Director's Assistant

    2009 - 2009 • In charge of the roof terrace garden
    • Organization of events & banqueting for companies and individuals
    • Coordination between restaurants and kitchen
    • Took part in the creation of the new VAT package

  • Woodway Country Club - Catering & Banqueting

    2008 - 2008 • Setting up and serving guests
    • Co-organizing events
    • Accounting department

Formations

  • ESSEC Business School

    Cergy Pontoise 2010 - 2012 MBA in Hospitality Management (IMHI)

    Sponsoring BDE IMHI – ESSEC Business School (2001/2012)
    Teaching Assistant - Quantitative Methods

  • École Hôtelière Jean Drouant (EHP) (Paris)

    Paris 2007 - 2010 - Student Council President (2008/2009):
    Purchases, organization, negotiation and follow up of services

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