Caroline ROUSSIN

En résumé

Entreprises

• Costa Coffee France - Product Manager

  Paris 2014 - maintenant Coffee shop brand, more than 3500 shops worldwide, 1 103 M£ T/O 2015-16 - 14 stores in France, 11K€ T/O
  
  Management : 1 person
  
  Marketing
  
  - Creation and implementation of sales and marketing plan
  - 6 campains per year for Equity and Franchises (photo shoots, POS artworks & dispatch, campaign guides, communication and presentation to store managers)
  - Definition of local Food and Beverage range
  - Development of specific products with suppliers / F&B innovation (recipes, HACCP, packaging…)
  - Pricing definition of global F&B range
  - Analysis of KPIs, sales & product mix & analysis of specific commercial actions and impact on business
  - Social media management with communication agency
  - PR management with PR agency
  - Commercial partnerships: Deliveroo, Too Good To Go …
  - Brand excellence role: creation of a whole structure for operation and financial audits for the Equity and Franchise network, as well as action plans necessary for quality and standards improvement
  
  Purchase & Supply Chain
  
  - Establishment of a new supply chain model
  - Menu engineering (till system)
  - COGS negotiation with local suppliers
  - Trade marketing budget negotiation with suppliers
  

• Spok - Franchisee

  2014 - 2015 • Brand & "business model" study
  • Management of the two Parisian restaurants
  • Creation of a business plan (market study, financial part...) for a Parisian establishment
  • Banks consent

• Hôtel Bel Ami - Sales manager

  2014 - 2014

• Hôtel Bel Ami - Sales Executive

  2012 - 2014 - Management & development of corporate accounts as well as maintaining the existing ones
  - Responsible for achieving the hotel revenue goals
  - In charge of quotation, negociation & follow up of groups until arrival
  - Involvement in the creation of the yearly Sales & Marketing Plan
  - Contracting with TO
  - Conduction of site inspections
  - Organization of some events (corporate & leisure)
  - Creation of special offers & packages in order to boost the sales
  - Several meetings each week with various partners (agences, corporates, TO...) to communicate on the hotel and strenghthen relationships with the industry.
  - Sales Trips (Sophia Antipolis, Belgium)

• Le Meurice - Sales & Marketing Assistant

  2011 - 2011 • In charge of monthly statistics
  • Creation of a new sales package
  • Follow-up of contracts
  • Responsible for administrative tasks
  • Cross-training Plaza Athénée – Sales & Marketing
  • Cross-training Meurice – Public Relation

• Le Raphael - F&B Director's Assistant

  2009 - 2009 • In charge of the roof terrace garden
  • Organization of events & banqueting for companies and individuals
  • Coordination between restaurants and kitchen
  • Took part in the creation of the new VAT package

• Woodway Country Club - Catering & Banqueting

  2008 - 2008 • Setting up and serving guests
  • Co-organizing events
  • Accounting department

Formations

• ESSEC Business School

  Cergy Pontoise 2010 - 2012 MBA in Hospitality Management (IMHI)
  
  Sponsoring BDE IMHI – ESSEC Business School (2001/2012)
  Teaching Assistant - Quantitative Methods

• École Hôtelière Jean Drouant (EHP) (Paris)

  Paris 2007 - 2010 - Student Council President (2008/2009):
  Purchases, organization, negotiation and follow up of services
  

Réseau

• Clement MADINIER

• Frédéric BOISMAL

• Jean NADAL

• Joséphine BALAS

• Julia ROUSSEAU

• Julie CAYREL

• Julien DUBOS

• Philippe DODDOLI

• Tristan DELMAS