Menu

Catherine JOLIVET-BUFFET

PARIS

En résumé

Mes compétences :
Advertising
Communication
Fashion
horlogerie
Jewellery
Joaillerie
Luxe
Luxury
Luxury Marketing
Marketing
Mode
Publicité

Entreprises

  • Wolkoff & Arnodin - Brand manager

    2006 - maintenant Wolkoff & Arnodin communcation and creation agency, Paris, France
    www.wolkoff-arnodin.com

    Manage a turn over up to 875 000 euros with an average margin of 44%
    Project manager : clients relationships, pricing and billing, planning, teams management

    HERBORIST, Chinese beauty brand in partnership with Sephora
    - define the brand positionning and adapt its core values to the French market
    - create promotional tools and merchandising plan for the European launch (August 08)
    - make sure that strategic and creative deliverables meet client goals and add significant value to their brand development activity
    - write and analyse the CRM questionnaire
    - recruit and train the sales force
    Bernardaud, luxury porcelain tableware
    - analyse the market and identify strategic opportunities
    - develop communication documents meeting the sales team’s goals
    - brief and liaise with internal and external teams during the creation and production processes (art directors, art buyer, production team and suppliers)

    RICHARD MILLE, luxury watchmaker
    - develop the brand image (advertising, editing)
    - ensure delivery of on-time, high-quality deliverables
    - make sure that the international retailers respect the brand image templates (Asia, USA, Europe)
    - advise on and set up the media planning

    HENRY JULLIEN, luxury eyewear
    - create advertisements corresponding to the specific character of each season’s hero product while respecting the brand’s personnality

    DIPLODOCUS, women ready-to-wear
    - decypher trends, analyse the market and synthetize the brand core values in order to define its new positionning

    TAI PING, Hong Kongese luxury custom carpets and rugs
    - define the collection structure, simplify the offer and create sales tools Unibail Rodamco, commercial property investor and developer
    - define and create a sales brochure for a new mall concept, working in partnership with the forecasting and trends agency Martine Leherpeur Conseil

  • Centre Pompidou - Communciation manager (Education Department)

    Paris 2004 - 2006 - defined and set up the communciation strategy
    - developed partnerships
    - completed the creation of all the communication documents
    - organized special events: workshops for families and events with artists (audience from 150 to 1 500 children)
    - took part in the creation of the eductaionnal website www.junior.centrepompidou.fr

  • Centre Pompidou - Assistant to the communication manager (Communication Department)

    Paris 2004 - 2004 Jan.-June 2004

    - implemented and followed up media partenerships
    - elaborated, organized and produced communication plans
    - completed the creation of all the communication documents

  • Marc Ferrero Art Gallery - Development manager

    2002 - 2002 June-Aug. 2002

    www.comitive.com

    - created communication documents and by-products
    - promoted the artist: press and art foundations relations
    - in charge of relations with customers

Formations

Réseau

Annuaire des membres :