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Cecilia GONZALEZ

LONDRES

En résumé

I am a results-focused professional with strong organisational skills and the ability to interact at all levels especially at CEO’s and Senior VP’s levels.

I have a unique combination of marketing, events management and business development expertise with experience in different vertical industries and business topics.

My objective is to continue professional growth and advancement in a challenging marketing / relationship driven role within an industry leading organisation.

Specialities: Marketing, Events management, Communications, PR, Project management, Sponsorship, Negotiation

Entreprises

  • French Chamber of Commerce in Great Britain - Head of PR, Events & Marketing

    2010 - maintenant The FCCGB is the largest foreign Chamber of Commerce in the UK with more than 600 members including 80 Blue chip companies (Footsie 100 and 250)
    - Plan and execute 50 B2B high quality events per year varying in nature, for e.g. CEO Breakfasts, Business Club Cocktails, seminars, Industry focused events, dinners, Award schemes and ceremonies
    - Proven strong negotiation skills to sign key event sponsors including Accor, Alstom, Air France, Areva, Arsenal FC, BDO, Capgemini, Chanel, Deloitte, EasyJet, EDF Energy, Eurostar, HSBC
    - Manage multiple suppliers includes sourcing, negotiating, appointing and precise briefings to achieve high standard events
    - Strong verbal and written communication skills often presenting business proposals to senior clients and committees
    - Finding international speakers: Sir Martin Sorrell, Founder & CEO of WPP, Michael Ward, Managing Director of Harrods, Paul Deighton, CEO of LOCOG
    - Lead and manage a team of 4, workload allocation, supervision of all projects, recruitment of new team members, training
    - Improved CRM system to enhance cross-selling (membership, publications/online advertising and events sponsorship)
    - Financial planning, budgeting and forecasting
    - Marketing of events through combinations of communication tools such as social media, press and radio to improve visibility

  • Maison de la Région Languedoc-Roussillon - Director

    2007 - 2010 The regional council of Languedoc-Roussillon, South of France, invests 3.5 million euros per annum to fund five "Maisons de la Région" across the world. These "Maisons" are defined as points of support for both commercial and logistics to facilitate the overseas deployment of regional companies.

    Project Management - Setting up of the Maison de la Région Languedoc-Roussillon, London (6 months)
    - Finding new premises for the business, Lease negotiation, organisation of the building survey, Coordination and follow up of the works (plumbing, electricity, etc…)
    - Opening the account, registering the Limited Company
    - Recruiting the team
    - Organising all PR activities prior to opening

    Director of the Maison de la Région Languedoc-Roussillon - In this role, I was responsible for:
    - Day to day running of an international economic development agency
    - Line Management of a team of 5 project managers
    - Overseeing campaigns from planning, targeting and budget setting through to implementation and delivery
    - Organising and coordinating 90 events a year including wine tastings, seminars, exhibitions, press trips, conferences
    - Researching and building on new business opportunities / prospecting new clients
    - Project management and multi-client interaction
    - Development of partnerships with professionals, universities and colleges
    - Press and general public relations, increasing the visibility of the Languedoc-Roussillon region in the UK (major newspapers and magazines)

  • Atout France - • UK & Ireland Press, Marketing & Promotions Manager

    Paris 2005 - 2007 - Marketing intelligence, press and media relations
    - Organisation of press trips: selecting themes appropriate to the region and the British market, building itineraries, selection and invitation of journalists, handling all elements of the trip on the ground
    - Promotion: inviting British travel trade professionals to France for industry workshops

Formations

Réseau

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