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Chiheb CHAOUACHI

Bagneux

En résumé

Spécialiste en marketing et ventes en biens d’équipement pour les entreprises. Ayant commencé par la vente (export et direction commerciale), je sais que l'écoute de ses clients et de son marché est la base du succès.
Je suis persuadé que l'intégration du digital et du hardware est la voie pour mieux connaitre et donc mieux servir ses clients. la satisfaction et donc la fidélité du client reste la clé d'une entreprise prospère.

Mes compétences :
Communication
Marketing
Management

Entreprises

  • Neopost - Strategic & Operational Marketing Manager

    Bagneux 2015 - maintenant In charge of low & mid end folders-inserters line: Annual revenue 200 M€ (50% gross margin)
    Road map strategy:
    - Define product life cycle (target renewal every 5 years)
    - Specification definition according to market needs (customers, branches & competition)
    - Embed digital with the physical (integrating new services - digital portal of Apps-)
    - Enhance Document Systems to become a Multi Function Devise
    Business Plan:
    - define appropriate gross margin both for hardware & services (taking into account market trends, branches needs, pricing...)
    - Present each phase to staff management for approval
    - BP follow up after launch
    - Define mid life product enhancements (2 years after launch)

  • Neopost Industrie - Group Operational Marketing Manager

    Bagneux 2007 - 2010 In charge of launching to Neopost's branches new products
    - North America
    - Western Europe / Southern Europe / Scandinavia
    - Australia & Japan
    Launch package
    - Marketing package: features & benefits / specification sheets / Strengths & weaknesses versus competition
    - Collateral: pictures / brochures / web video
    - Sales tools: demo tool / PC product configurator / TCO calculator
    - Challenging branches marketing plan: communication & training plan, forecast, lead generation, pricing, mix analysis, churn/acquisition/competition attack....

  • Neopost Italia - Directeur Marketing

    Bagneux 2003 - 2007 Managing 3 direct reports (+ 7 indirect)
    - 1 product manager (Hardware)
    - 1 product manager (Software)
    - 1 Telemarketing & telesales manager
    Lead Generation (target: 3 leads per day per sales rep)
    - installed base (renewal, cross selling)
    - prospects & competition
    - 50% of sales & 35% of revenue were generated by a marketing lead
    Data management
    - profiling & targeting (focus on active machine in field)
    Communication
    - Exhibitions, partnerships, direct mailing, radio campaign...
    3YP definition
    - Presented to Group staff every year

  • Neopost Italia - Directeur Commercial

    Bagneux 2001 - 2003 Managing Sales through direct & indirect channel (13.5 million Euro turnover)
    - Hardware & software solutions
    - 14 direct sales rep covering North of Italy up to Rome
    - 3 telesales
    - 14 dealers mainly East & South of Italy

  • Neopost Industrie - International Support Manager / Export

    Bagneux 1998 - 2001 Coming from sales, I was hired at first to provide sales & product training to our dealer's sales force with no specific area to cover.
    In one year, I provided courses all over Europe but also South Africa, Japan, Australia & Egypt.
    I trained over 200 sales people (from 2 to 30 at once).
    After a year, I also managed as export manager south of Europe (Italy, Portugal, Spain, Greece) & Ireland

  • Satas - Commercial

    1996 - 1998 Sales executive covering a part of Hauts de Seine (92) & Paris 14è, 15è, 11è, 12è & 13è arrondissement.
    Selling to customers & prospects mailing systems, postal scales, folder inserters, letter openers & furniture
    Monthly target 20 000€

Formations

Réseau

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