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Claire BOURRUT LACOUTURE

PARIS

En résumé

A 13 years experience in Marketing, for Kenzo and Fendi brands (LVMH)
- Launch of new products : Conception and story telling / Packaging and communication / 360°animation plan / Promotional tools / Commercial presentation.
- 3 years strategic marketing plan : Market analysis, Yearly marketing plan, forecast

Entreprises

  • FENDI PARFUMS - Chef de Groupe

    2014 - maintenant

  • KENZO PARFUMS - Product manager then Group manager (2006)

    2002 - 2014 * From 2012 to 2014 : Development of the masculine perfumes axis (KenzoHomme Top 20 on the French market and L'eauparKenzo TOP 10 on the Russian market)
    * From 2010 to 2012 : Launch of a new feminine perfumery range (Madly Kenzo) and launch of new exclusive collections (Couleur Kenzo with Sephora and 2 specific fragrances for the travel retail market.
    From 2002 to 2010 : Development of the Flowerbykenzo range (best seller, 45% of kenzo turnover)

  • Johnson & Johnson - Market research analyst

    New Brunswick 2001 - 2002 Sales analysis and forecast
    Competitive intelligence
    Test of adverstising campaign

  • Johnson & Johnson - Junior product manager

    New Brunswick 2000 - 2000 Management of the promotional activities

Formations

Réseau

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