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Elise LAUMONIER (CORAÇA)

En résumé

I have 10 years experience in defining and managing Marketing and Communication projects for BtoB companies, with different challenges and activities and always with an International scope.

Developing new strategies and implementing new projects is a key motivation.
I bring my organizational skills and my ability to understand technical markets and I am passionate about delivering impeccable service to customers with attention to detail.

Managing teams is also a great motivation and I do my best to make them improve their skills, by also respecting a high level of quality.
Today I look for a new challenge!

*Skills: Operational Marketing Strategy – Corporate and Internal Communication Strategy – Event Management - Product Launching – New Media and Social Media Strategy – Team Management & Recruitment

Mes compétences :
Marketing opérationnel
Marketing
Communication
Industrie
Promotion des ventes
Communication interne
Communication institutionnelle
Gestion de projet
B2B
Management

Entreprises

  • Sabbatical Leave - SINGAPORE - Volunteer

    2015 - 2015 INSEAD - Singapore Campus
    Sabbatical Leave as an INSEAD MBA Student Partner in Singapore Campus.

    - French Teacher for MBA Student Partners
    Teaching French to INSEAD MBA Student Partners who will stay in France (Fontainebleau campus) in order to ease their French daily life.
    * Preparing the classes, organizing the content, teaching (3 hours class each week)
    * Group of 10+ Partners

    - INSEAD Teachers' Assistant
    Helping in the preparation of classes by designing PowerPoint templates and producing slides.

    - Travels around Asia: Malaysia, Vietnam, Thailand, Japan - organization and preparation

  • Axens - Marketing Manager

    Rueil-Malmaison 2013 - 2016 Management
    • Responsible for a team of 12 (Executives, Graphic Designer, Local Representatives) over 7 countries – recruitment of 4 members
    • QHSE actions (customer satisfaction follow-up, reduction of environmental impact, safety during events)

    Marketing Strategy
    • Responsible for an annual budget of 900k€ - cost savings by 10% a year with same level of quality and increased number of activities
    • Definition of the Global Marketing Plan and related actions for subsidiaries
    • Monthly reports with Technical & Sales teams of the 3 Business Units

    Digital Promotion & Project Management
    • Switching from a traditional product promotion to a digital one by developing new and up-to-date tools – +30% of website visitors, 40 online quotation requests per day, customer database of 7500 contacts
    • Social Media Strategy: competition benchmark, objectives and project definition, presentation to CEO and Executive Committee Members for budget and strategy approval - launched in sept.2015

  • Axens - Marketing Executive

    Rueil-Malmaison 2010 - 2013 Events Management
    • Management of 65 International Conferences and Fairs participations per year: sponsorship contracts negotiation, technical papers preparation, logistics
    • Organization of 20 Customer Seminars and Technical Trainings (50 to 300 pax) per year in Asia, Middle East, India, US, China, Europe, Russia with a 20% attendance increase

    Product Launching
    • Visual Identity definition and promotion tools associated (technical brochures, sales brief, goodies, etc)

  • ERAMET - Marketing & Communication Manager

    Paris Cedex 2006 - 2009 Eramet is a leading Mining and Metallurgical Group – 14 000 employees – 20 site locations worldwide

    Member of the Executive Committee (13 Top Managers) - Management of a team of 2

    Product Promotion & Sales Support
    • Launch of new technical products (sales arguments, promotion tools, related events)
    • Organization of International Events (Booth during conferences and fairs, seminars)
    • Online and paper catalogue management - 200 products
    • Media Plan strategy and negotiation of annual contracts
    • Product trainings for Sales network (35 Sales Managers & Agents)

    Corporate & Internal Communications
    • Corporate Communication strategy of a chemical plant (SEVESO rated): public relations, press, relationships with surroundings
    • Internal Communication plan strategy: 200 employees production plant

  • ERAMET - Marketing & Communication Assistant

    Paris Cedex 2005 - 2006

Formations

  • Grenoble Ecole De Management ESC Grenoble GGSB EMSI

    Grenoble 2002 - 2005 Master in Management - Major Marketing/Communication

    Master in Management – Major in Marketing & Communication
    Bachelor in Business Administration
    Escuela Superior de Marketing (Exchange Program in Spain)

    GEM Newspaper Volunteer

Réseau

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