Emmanuel ARNAL

En résumé

Entreprises

• Ford Motor Company - Dealer Business Centre European Manager

  Paris 2015 - maintenant

• Ford Motor Company - S-MAX / Galaxy European Brand Manager

  Paris 2013 - 2015 •Lead the run-out of the S-MAX / Galaxy and the launch of the new ones in Europe (70k units) from a Marketing perspective
  •Support a total business process to achieve profit, volume, revenue, cost and brand value objectives by working closely with the 25 marketing teams in the markets but also product development, pricing, finance, communication, volume forecast, capacity planning...

• Ford Motor Company -  European Long Term Sales Planning & Strategy Manager

  Paris 2011 - 2013 •Forecast European Volumes & Shares (Industry, Segments, Ford Carlines and Powertrains – Passenger Cars and Commercials) for the next 10 years and for 25 countries, including Russia and Turkey
  •Worked with Global US Volume Planning, External Forecasters, FoE Senior Management, European Brand Marketing and Markets Sales Planning
  •Restructured process and tools to allow last minute changes and get harmonized higher quality and quicker Global reporting

• Ford France - Cologne (Allemagne) - Pricing Manager

  2008 - 2011 •Led the development of all passenger cars' and options' prices in the French market for both current and future models to maximize company revenue and profit
  •Definition of series line up, engines line up and standard / optional equipment, working with both European & French Brand Marketing & Finance Teams
  •Price position monitoring versus competitors by carline
  •Developed a price elasticity tool to optimize profit
  

• Ford France - Nancy - Zone Manager / Lorraine - Champagnes - Ardennes

  2004 - 2008 •Coordinated 8 dealers / 17 dealerships and 4 other ZM to run the business in the zone.
  •1st zone vs. sales objective in 2006 and 2007

• Ford Financial - Ford / Mazda / Volvo / Jaguar / Land Rover - Paris - Insurance Manager

  2003 - 2004 •Created and coordinated advertising campaigns, incentives, POS material, selling tools
  •Defined and drove 13 projects with the Insurance broker to improve sales and service level
  •Developed partnerships with 3 out-sourced insurance companies

• Ford Financial - Ford / Mazda / Volvo / Jaguar / Land Rover - Paris - Retail Credit Manager & Quality Coordinator

  2001 - 2003 •Created and coordinated advertising campaigns, incentives, POS material, selling tools
  •Created a used car financed bundle offer

• Ford Business Partner - Lyon - Zone Manager / Centre - Est

  1998 - 2001

• Ford Business Partner - Paris - Service Specialist

  1997 - 1998

• PSA Finance - Londres - Trainee - Marketing & Sales

  1996 - 1996

Formations

• Ecole Internationale Des Sciences Du Traitement De L'Information

  Cergy 1993 - 1996

Réseau

• Arnaud GUILLEM

• Celine ARMITAGE

• Elodie VINCENT

• Frédéric DELMOTTE

• Matthieu DUFLOS

• Philippe FLON

• Quentin QUENIVET

• Ronan PERRIER