International Automotive Experience in Sales & Marketing
Mes compétences :
IT services
Marketing
Négociation contrats
Forecasting
Automotive Industry
Pricing & Proposals
Entreprises
Ford Motor Company
- Dealer Business Centre European Manager
Paris2015 - maintenant
Ford Motor Company
- S-MAX / Galaxy European Brand Manager
Paris2013 - 2015•Lead the run-out of the S-MAX / Galaxy and the launch of the new ones in Europe (70k units) from a Marketing perspective
•Support a total business process to achieve profit, volume, revenue, cost and brand value objectives by working closely with the 25 marketing teams in the markets but also product development, pricing, finance, communication, volume forecast, capacity planning...
Ford Motor Company
- European Long Term Sales Planning & Strategy Manager
Paris2011 - 2013•Forecast European Volumes & Shares (Industry, Segments, Ford Carlines and Powertrains – Passenger Cars and Commercials) for the next 10 years and for 25 countries, including Russia and Turkey
•Worked with Global US Volume Planning, External Forecasters, FoE Senior Management, European Brand Marketing and Markets Sales Planning
•Restructured process and tools to allow last minute changes and get harmonized higher quality and quicker Global reporting
Ford France - Cologne (Allemagne)
- Pricing Manager
2008 - 2011•Led the development of all passenger cars' and options' prices in the French market for both current and future models to maximize company revenue and profit
•Definition of series line up, engines line up and standard / optional equipment, working with both European & French Brand Marketing & Finance Teams
•Price position monitoring versus competitors by carline
•Developed a price elasticity tool to optimize profit
Ford France - Nancy
- Zone Manager / Lorraine - Champagnes - Ardennes
2004 - 2008•Coordinated 8 dealers / 17 dealerships and 4 other ZM to run the business in the zone.
•1st zone vs. sales objective in 2006 and 2007
Ford Financial - Ford / Mazda / Volvo / Jaguar / Land Rover - Paris
- Insurance Manager
2003 - 2004•Created and coordinated advertising campaigns, incentives, POS material, selling tools
•Defined and drove 13 projects with the Insurance broker to improve sales and service level
•Developed partnerships with 3 out-sourced insurance companies
Ford Financial - Ford / Mazda / Volvo / Jaguar / Land Rover - Paris
- Retail Credit Manager & Quality Coordinator
2001 - 2003•Created and coordinated advertising campaigns, incentives, POS material, selling tools
•Created a used car financed bundle offer
Ford Business Partner - Lyon
- Zone Manager / Centre - Est
1998 - 2001
Ford Business Partner - Paris
- Service Specialist
