Emmanuel COMBLE


En résumé

Professional Senior Hospitality Executive with over 15 years experience developing innovative and tactical Sales strategies for all market segments.
Strong knowledge both in MICE/Corporate and Leisure on European, Middle East, Russian, Japanese and North African markets.
Strong expertise in Revenue and Yield management, Revenue & Pricing strategies, understanding all aspects of GDS, WEB & third parties management.
Proven ability to develop and execute Marketing plans and increase business via Social Media tools.
Over the years have developed an excellent and wide network within the industry. Ability to use this network to drive Sales opportunities in challenging business times.
Strong leader setting ambitious but realistic target to the team, eager to develop each member of the team.

Mes compétences :
Business development
Management commercial
Market analysis
Market Strategy
Marketing strategies
Microsoft Project
Microsoft Project Management
Sales & Marketing
Strategy Development
Team management
Ressources humaines



    2014 - maintenant Les Cles du Luxe is an hospitality management company with a diversified portfolio of Luxury hotels managed under international Brands and the company’s own managed property brands, covering 4-star and 5-star deluxe property segments.

    Chateau de Bagnols - bagnols - France

    Les Suites de la Potinière – Courchevel – France

    MARRIOTT Lyon Cité Internationale – France

    Lead & Develop the Company strategy including all operational and development aspects.
  • Sofitel Resort & Spa The Palm Dubai - Executive Director of Sales & Marketing

    2012 - 2014 Resort including 541 Bedrooms Hotel & Apartments, 14 Restaurants & Bars, 2000 sqm Conference center, 2500 sqm SPA. Opening Summer 2013.
    Positioning a new Resort on the Dubai Palm Jumeirah. Leading & Developing the on property strategy for the Sales, Marketing, revenue Management, distribution, Communication & Public Relations.
  • Mazagan Beach Resort by KERZNER International - Executive Director of Sales & Marketing

    2009 - 2012 Positioning a new destination. Leading & Developing the on property strategy for the Sales, Marketing, revenue Management, distribution & PR.

    • Pre-opening and opening project, Driving Resort Business plan for Sales, Marketing, Revenue & PR.
    • Built a developed a team of 55 people (Corporate & Leisure Field Sales Dept, Group Sales Dept, Reservation Dept, Marketing Dept including Creation Studio, PR & Communication Dept)
    • Achieved 117% RGI 2011 VS 2010 during challenging Political environment (Arab spring)
    • Increase MICE Business from 26 000 to 39 000 RN Year on Year.
    • Achieved Budget expectation in Volume in 2011 and 12$ Revpar increase.
    • Strong Market penetration within the GCC Market and Royal Families (Jan/Feb 2011 HRH King of Saudi Arabia group: 400 Rooms / 40 Nights).
    • Create Event Production Dept and Mazagan Nights Concept (Concerts & entertainment)
    • Developed strong Social Media tool getting 3rd Most popular Facebook Fan page in Morocco (90 000 Fans)
    • Casino Marketing Coordination.
  • Hotels Concorde La Fayette, Montparnasse et Saint Lazare - Director of Sales & Marketing

    2008 - 2009 Starting with the rebranding from the Concorde Montparnasse, the Management has during three and half years increase the level of my responsibilities adding the Sales & Marketing management of two additional properties and giving me the opportunity to drive the business of 1 574 rooms in Paris (30% of the Total group Revenue)

    Concorde La Fayette 954 Rooms, over 50 meetings & Conference rooms
    Concorde Montparnasse 354 rooms, 5 meetings & Conference rooms
    Concorde Saint Lazare 266 rooms, 12 meetings & Conference rooms

    • Rebranding project from Concorde Saint Lazare to Concorde Opera Paris
    • Achieved 110% RGI on Concorde La Fayette
    • Best Hotel sell on GCC Market (KSA & UAE Markets)
    • Rebuilding Corporate Market strategy + 160% increase in volume.
    • Drive & Manage 34 people Sales & Marketing and Reservation team (3 hotels)
    • Strong expertise on GCC, Russian, Japan and US markets.
  • Concorde Lafayette & Concorde Montparnasse - Director of Sales & Marketing

    2007 - 2008 In charge of the sales & Revenue strategy
    Management of a 30 people Sales & Reservation Team
  • Hotel Concorde Montparnasse - Director of Sales & Marketing

    2006 - 2007 Lead & Develop the on property sales strategy

    • In Charge of the Hotel rebranding project from Bleu Marine to Concorde Hotel
    • Change Market Mix from 70% Leisure Business 30% Corporate Business to 65% Corporate and 35% Leisure.
    • ADR increase by 24% / Total revenue increase + 25% / RGI 118%
    • Best Company GOP in 2007 (64%)
    • Driving the Corporate Business for the Parisian hotels
  • Dorint Atlantic Palace Agadir - Director of Sales & Marketing

    2005 - 2006 In charge of the sales strategy & rate structure
    Four Sales offices (Agadir, Casablanca, Paris, Moscow): Ten sales persons & Reservation team.

    • Rebuilding Leisure Strategy with Tour Operators
    • Introduced GCC Business in hotel Geographic markets.
    • + 40% Increase with European MICE Business
    • Create Hotel Market Hotelligence and redesigned Strategic Account development plans.
    • Drive & Manage 10 person Sales Team property based & Casablanca office.
    • Contract 2 GSA for market penetration (Paris & Moscow)
  • Millenium Hotels France - Business Development Manager

    2003 - 2004 Reporting to the DOSM France
    • Management of Ten Sales persons in Paris.
    • Assist for the Sales & Marketing strategy, the Vice President Continental Europe in charge of 3 Hotels.
    • In charge of the Alliance Partnership between the Millennium & Copthorne Hotels Group & the MARITIM Hotels Group.
    • In charge of the Corporate Key Accounts for Paris Hotels.
    • RGI 110%
  • Millennium Hotel Paris Charles de Gaulle - Sales Manager

    2002 - 2003 Reporting to the DOSM in Paris

    • In Charge of the Hotel rebranding from Copthorne to Millennium brand.
    • Rebuilt Airline Crew Base business from 70 to 120 Rooms per day
    • Develop & increase local MICE business + 40%
    • Increase local Corporate business by 30%
    • Management of five People sales team.
    • In Charge of the Key Accounts for Paris City center Hotels & Airline crew Business.
    • RGI 104%
  • Hilton London Metropole - Sales Researcher

    2002 - 2002 Sales researcher on Conference & Banqueting business reporting to the Group Director of Sales
    Areas covered: Central Europe & United Kingdom.

    • Market intelligence & research on European MICE business.
    • Preparation & planning for the Director of Sales market prospection.
    • Sales Calls Planning and Follow-up for the Group Director of Sales.
  • Millennium Paris Opéra - Sales Executive

    Aix-en-Provence 2000 - 2001 • In charge of Local Corporate Accounts
    • Areas covered: France & Germany.


  • Hochschule Für Gestaltung (Karlsruhe)

    Karlsruhe 1997 - 2000 Produkt & Marketing Design

    Produkt Design
  • ESAD (École Supérieure D'Art Et De Design) (Amiens)

    Amiens 1994 - 1997 Design produit

    Design Produit
  • ADPE

    Lille 1991 - 1994 Arts Appliqués
  • Lycée Saint Henri

    Comines 1989 - 1991 Mathématiques & Langues

    Mathématiques & Langues