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Rubik's Brand Ltd
- Digital Marketing and eCommerce Director
2017 - 2019
Rubik's Brand Ltd is the owner of the world's best-selling toy, the Rubik's Cube, one of the most recognised design icons of the 21st century.
The Director of e-commerce and digital Marketing post is a broad role working across all disciplines including trading, digital marketing, content, supply chain, customer service, and technology.
Responsibilities include:
- Defining and leading the future e-commerce strategy, with full accountability for ongoing business results within the iconic Toy Brand.
- Owning the delivery and management of localised trading websites in France, UK, EU, and North America. This includes a full re-platforming of the existing sites to Magento 2.2 Cloud Enterprise (delivered on time and on budget in July 2018)
- Growing international e-commerce sales. This involved working across a range of subsidiary and licensed markets throughout the world as well as deploying Marketplaces in France and UK (June-July 2018).
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Antler
- Head of eCommerce
2016 - 2017
Antler is a pioneering British company with more than a century of expertise in the luggage industry. Both Antler and its sister brand Revelation London are now aiming to become two global online brands.
Responsibilities include:
Assuring the continued growth of Antler and Revelation websites (Magento Platform) while project managing:
- Marketplaces deployment in EMEA (May 2016)
- The development of our online cross-borders solution with Global-e (October 2016)
- The ongoing conversion rate optimisation plan based on a thorough A/B testing strategy
- The optimisation of the eCommerce side of our fulfillment operations with the double aim of minimising the delivery time while reducing the warehousing costs
- The establishment of a detailed omnichannel strategy in order to optimise the customer’s re-engagement (in-store data collection, click and collect, online reviews available in store)
- A full online price competition analysis (distributors’ prices online, competitor prices online)
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Antler
- ECommerce Manager
2014 - 2016
Responsibilities include:
- Reviewing and remodeling the existing ecommerce setup: team structure, full site redesign/rebuild.
- Managing digital marketing activities (email, PPC, SEO).
- Driving a new ecommerce strategy for Antler’s brands (mobile, international, cross-channel, marketplaces) without jeopardizing our existing distribution channels.
- Delivering an end-to-end ecommerce solution for Antler and Revelation London.
- Establishing a thorough cross-channel customer data collection strategy in order to optimise our customer’s re-engagement.
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British Museum
- ECommerce Manager
2010 - 2014
Reviewing and optimizing the British Museum ecommerce Strategy (executing a full review of the current ticketing solution, optimizing the Museum online membership and shopping solutions, developing a site-wide analytics plan)
•Defining and implementing a sustainable Customer Relationship Management Strategy
•Initiating Social Media projects with external partners (Bazaarvoice and Tripadvisor)
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Voyage Manager
- Consultant
2010 - 2014
- Managing the web site traffic growth and the web site UI.
- Strategic Consulting, including business plan & sales strategy development.
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Microsoft
- Senior Product Manager
Issy-les-Moulineaux.
2006 - 2010
•Developing the International Cashback Product planning - Executed Market Opportunity Analysis that included research, market sizing, competitor and consumer analysis, strategic analysis, gap/opportunity analysis
Defined the Cashback Business Plan: including business model, value proposition, market and audience definition.
Established Cashback Product plan, including product strategy & road map, marketing plan, sales plan, merchant strategy plan
•Developing and maintaining the three EMEA shopping site taxonomies; building a comprehensive list of refinement attributes to improve site findability and interface usability
•Leading Search Engine Optimization (SEO) strategy for three European shopping sites
•Supervising manual and automated classification of commercial data from multiple sources into our standardized taxonomy
•Working closely with the site content managers to optimize both user interface and classification schemes
•Providing sales team with evidence to demonstrate the benefit of our classification structure
•Contributing to the development of our in-house taxonomy/classification tool, as well as localization improvements to our shopping platform
•Facilitating strategic analysis for developing new partnerships in Europe
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LexisNexis
- Taxonomy team lead
PARIS
2002 - 2006
•Created and implemented processes for the development and maintenance of a taxonomy based on index terms
•Conducted original research on the LexisNexis Suite and the web to locate indicative words/phrases related to the index terms. Arranged keywords/phrases into weighted concept sets according to their degree of connection/ambiguity to the topic, wrote scope note of each index terms
•Refined precision and recall through testing index terms against online content
•Provided status reports of team activities to senior management
•Developed training documents, standards and quality control guidelines for using the Multilanguage indexing tool; providing insight and feedback on thesaurus, quality/maintenance to training teams
•Managed the recruitment and training of new team members
•Presented a case study based on the LexisNexis project in the Information Architecture Summit “Challenges of Developing a Global Taxonomy” - Vancouver 2006
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Requisite Technology (now Requisite Software)
- French Content Specialist
2001 - 2002
•Edited and translated software interfaces, the company’s French web site and technology documents using the localization software Trados
•Catalogued data with the use of ontological principles for e-commerce companies and marketplaces (Quadrem, Belgacom). This project provided an overall understanding of business-to-business requirements
•Liaised weekly with overseas managers on the consistency of products and procedures
