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Fanny PANSIN

BOSTON

En résumé

Results oriented Area Manager with international experience; comfortable working in a matrix management structure with minimum supervision, and taking responsibility for developing complete budgets, commercial & trade marketing plans.
Able to manage both direct reports and an informal work team: set and prioritize goals and objectives including performance evaluations and recommendations for improvement.


Mes compétences :
International experience
Budgets
Profit and Loss Accounts
Merchandising
Forecasting
Négociation commerciale
Analyse de données
Trade marketing
Marketing opérationnel
Business development
Category management
strong problem solving skills
minimal supervision
insights management
develop KPI's
corporate marketing
Team Management
Responsible for the marketing strategy
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
Market analysis
Manage budget
MA Negotiation
HQ key account management
Encephalomyocarditis

Entreprises

  • 180 East LTD - Director of Sales and Customer development

    2016 - maintenant

  • BACARDI - Insights Manager, Travel Retail USA

    Saint Ouen 2012 - 2015 * Store, retailer, travelers & airports data capture to build platforms to develop KPI's and action plans from data.
    * Utilized in house and syndicated data, quantitative and qualitative research to analyze consumer shopping behavior across multiple brands.
    * Synthesized airport data and competitive insights to provide brand strategy guidance & to drive profitable sales.
    * Analyzed the airports demographic profiles & international passengers traffic patterns.
    * Planned & conducted brand training for the distributor's staff in the airports across the North East to build advocacy with our brands. ;

  • BACARDI Global Travel Retail Europe - Area Manager - Travel Retail France

    2009 - 2012 Area Manager - Travel Retail France $8.2M Sales (Aelia Lagardere Group, Air France, Eurostar, Brittany Ferry, SeaFrance).
    * Achieved an average of +13% increase in volume & +15% in value over 3 years.
    * Developed and implemented growth strategy. ;
    * Tracked sales performance against goals; provided feedback and strategy guidance to generate incremental sales; motivated retail staff to perform/overachieve.
    * Monitored each customer's annual sales agreement with Distributor, including budget negotiation, promotional plan, product assortment, merchandising plan, and price list (NSP & RSP). ;
    * Managed actual monthly performance starting with sales forecasts through the final monthly report, and provided monthly reports on key accounts to upper management.
    * Monitored forecasts to avoid low/out of stock situations, product misallocation or overstocking.
    * Managed budget: P&L and A&P
    * Managed 4 direct reports. ;
    * Executed corporate marketing & trade marketing programs.
    * Held trimester meetings with each customer to review performance, discuss marketing programs and update forecasts. Ensured customer staff received brand training. ;

  • BACARDI MARTINI - National Key Account Manager - Off Premise

    2006 - 2009 National Key Account Manager - Off Premise, Paris, France - $ 75M Sales (Systeme U; EMC; Provera)
    Achieved an average of + 7% in volumes & + 9% in value over 3 years
    * Responsible for customer agreements: budget negotiations, trade promotional plans, assortment, price list.
    * Developed strategic account plans to create sales proposals yielding profitable account development and growth.
    * Cultivated strong relationships with customers. ;
    * Utilized data from in-house systems, syndicated data and other marketing tools to influence distributor focus.
    * Monitored assigned budgets to perform within budget and on strategy.
    * Activated local and national marketplace initiatives and promotions to build brand development and maximize brand performance.
    * Worked closely with the sales team to improve overall consumer satisfaction.
    * Analyzed business trends to develop business growth strategy. ;

  • CARREFOUR Group - Category Manager Liquors, Beers & Champagnes

    2003 - 2006 : Spirits, Champagnes & Beers - $ 1.2 Billion Sales
    * Responsible for the marketing strategy for 230 Hypermarkets chains for Champagnes, Spirits & Beer categories: price, trade promotion, assortment, and merchandising, as well as trade marketing and promotion.
    * Conducted competitive and market analysis. ;
    * Reviewed monthly sales figures for each category to increase sales and market share.
    * Partnered with HEINEKEN & BACARDI to create and develop a concept store for each category: resulting in a 3% increase in sales volume for the Beers and 4.6% increase for the liquors.
    * Negotiation of the assortment, annual promotions & merchandising plans with all suppliers.
    * Worked closely with the buyers for each category to ensure that purchases were in line with the category strategy.
    * Managed weekly promotional catalogue: chose the products, price, discount, and trade marketing promotion. ;

  • Nestle Waters Group - Account Executive OFF trade

    2000 - 2003

Formations

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