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Florence BRETELLE

Courbevoie

En résumé

Mes compétences :
Marketing
Business development
Biotechnologies
Gestion de projet
Management
Industrie pharmaceutique
Pharmacie
Marketing produit
Conduite du changement
Management transversal
Stratégie digitale
Méthode agile
Business Analysis
Formation
Analyse de marché
Key account management
Marketing stratégique
Marketing opérationnel
Leadership

Entreprises

  • MSD France - Digital transformation Project Manager

    Courbevoie 2017 - maintenant  Build Digital Transformation Strategic plan for Medical Affairs
     Lead many projects deployment in parallel (i.e: new promotional material validation tool; Medical information website integrating webchat/Chabot technology; new interaction model of MSL with their Scientific Leaders…
     Collaborate closely with global on strategy and solutions
     Ensure progress and unlock blocking situations
     Develop change management plan
     Integrate agile methodology principles
     Manage budget and identify resources needs
     Define governance model: identify project teams and leads, manage meetings

  • MSD France - Customer strategy manager

    Courbevoie 2015 - 2017  Lead the Customer Centricity approach for MSD France: Define the top Customers/Stakeholders for MSD France. Build the Customer teams within MSD France. Enable the Customer Team leaders to manage their team (knowledge, methodology, resources …). Track the results. Communicate the best practices. Update the executive team and global team on progress.
     Lead activities to build skills, and drive change management for a successful KAM/SAM approach.
     Build a comprehensive learning plan on the Customer integration into the strategies: trainer for EMEA Marketers (Merck Customer and Brand Marketing : how to build a Strategic Plan).

  • Msd France - Country divestiture implementation lead

    Courbevoie 2014 - 2015  Lead the local transition teams for 1/Ophtalmics divestiture to Santen and 2/OTC brands + Clarityn divestiture to Bayer (preparation of transfer through business reviews; weekly meetings with local Bayer and Santen and Merck at global level).
     Follow up of divestiture to Grünenthal (distribution and promotion agreement: “Exploitant” transfer).

  • MSD France - Business Development and Mature Brands analyst

    Courbevoie 2013 - maintenant - Screening in for licensing or copromotion oppportunities on 4 therapeutics areas (priority TA for MSD).
    - Licensing out evaluations among mature brands portfolio.
    - Business intelligence.
    - Market research analysis for future MSD products (pipeline Phase III).

  • MSD France - Market Resarch Analyst

    Courbevoie 2013 - 2014 Market Resarch Analyst Transversal Projects & New Clients (9 months)
     Reinforce the awareness on our new clients’ needs: pharmacist activity, customer centricity (HAS)
     Local knowledge development of new therapeutical areas
     Evaluation and optimization of our relationship’s quality with our clients: Trust&Value; Cegedim (sectorial analysis); Obsaquim
     Monthly dashboard for MSD’s Direction Comity about the pharmaceutical overview and MSD performance.
    Market Resarch Analyst Business development and mature brands (6 months)
     Screening to identify licensing-in or copromotion partnership opportunities. Vision of MSD’s strategy and awareness of BU’s tactics and resources to identify valuable opportunities and establish recommendations.
     Out opportunities evaluation. Mature portfolio knowledge, benchmark studies, sales and P&L forecasts.
     Alliance Management: Follow up of current deals (performance monitoring of co-marketing partner).
     Business intelligence (deal, pharmaceutical environment, clinical studies of TA of interest for MSD).

  • MSD France - Brand manager

    Courbevoie 2011 - 2013 - Launch of dermatology product (Stromectol) promotion : In depth-analysis of actual market; Strategic plan prepared and operation plan implemented (reps promotion + strong multi-channel program : first social media projet at MSD France).
    - Late life cycle management of ophtalmics products

  • MSD France - Product manager

    Courbevoie 2011 - 2013 Product manager for dermatology (Stromectol, Diprosone) and ophtalmics (Cosopt, Timoptol LP, Trusopt)
     Launch of Stromectol promotion (Reps + Multichannel activity): Development of strategic plan for the 2 first years of promotion and operational plan, implementation of projects (i.e innovative project: website www.jaipaslagale.com + 1st social media in MSD France Facebook).
     Crises management - stock out: collaboration at local and global level with product planners, and high activity of communication to the salesforce and our external clients.
     Management of a new assistant (1st time in marketing department) + a trainee for 6 months.
     Management of my products P&L with the finance team.
     Participation to best practices meetings

  • Novartis Consumer Health - Brand manager

    2010 - 2010 Brand manager trainee for an OTC launch: Pantoloc Control, and market research support for Prorhinel range.

  • Novartis Santé Familiale - Stagiaire chef de produit

    RUEIL MALMAISON 2010 - 2010 Chef de produit junior pour le lancement en mai 2010 d’un OTC : Pantoloc Control, et suivi des données de marché de la gamme Prorhinel.

    - Etudes de marché et suivi de performances (IMS, CSD)
    - Briefs aux agences de création/communication
    - Réalisation de matériel et mise en place des opérations promotionnelles en officine
    - Présentation des campagnes marketing lors de séminaires pour la force de vente
    - Organisation de conférence de presse

  • Sanofi Aventis Vietnam - Stagiaire Trade Marketing

    Paris 2009 - 2009 Département Marketing des médicaments OTC. Mission orientée sur le merchandising en officine au Vietnam, et suivi du repositionnement de Nautamine.

    - Questionnaire qualitatif en officine pour le merchandising
    - Tournées terrain avec les délégués pharmaceutique
    - Participations aux réunions pour le lancement d’un nouveau produit

  • Inserm-Transfert - Développement de l'offre brevetée sur leur site Internet

    PARIS 13 2008 - 2008 Responsable de la structuration de l’offre brevetée sur le nouveau site Internet en anglais dans le service de business developement. http://licensing.inserm.fr/

  • Ipsen - Stagiaire au service d'export au Moyen-Orient

    Boulogne-Billancourt 2007 - 2007 Assistance de gestion dans le service d’export au Moyen-Orient. Utilisation quotidienne de l’anglais. Gestion des stocks. Aide à la préparation de congrès.

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