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Florian CHARPENTIER

Paris

En résumé

Mes compétences :
Adobe suite
Microsoft office
Événementiel sportif
Médias sociaux
Marketing opérationnel
Communication
Marketing

Entreprises

  • Orange - Project manager - communication and sponsorship

    Paris 2013 - maintenant Within the Brand & Communication direction

    Take over the management of an online platform dedicated to sponsorship/partnership:
    - Audit: performance analysis (Google Analytics) / community expectations analysis (questionnaire, one to one interview) / competitors mapping / strategic recommendation (to increase the ROI)
    - Deployment: relocation of the online platform (co-working with suppliers) / community management (newsletter/Hootsuite) / online platform supply (via a CMS)
    - Performance tracking: monthly report (Google Analytics / CMS)

    Support of sponsorship and partnership corporate:
    - Selection and activation of assets sponsorship (Tour de France, Osons la France)
    - Management of counterparts: organization of a corporate event (Théâtre National de Chaillot)
    - Support of sponsorship Europe & AMEA: briefing and review of support files, best practices
    (Loyalty, Youth Market, Social Media), guidance’s tool (African Nation Cup, Fifa World Cup 2014),
    competitive review
  • Freelance - Freelance project

    2012 - 2013 Organization of kick-off, team-building events for private companies and sport federations:
    - Logistic management: supplier’s benchmark, quote bargaining
    - Set up of tailor-made package: introduction, practice, fooding
    - Animation of the session

    Set up and lead of a strategic development plan for a sport club (Oslo Rugby Klubb):
    - Audit: club analysis, market benchmark, strategic recommendation
    - Deployment: starting by session in school to set up teenager’s teams in club / employment of 4 coaches / development of age categories offers / increase of inscription fee / creation of a proper visual identity / providing stuff kit (Oslo Rugby Akademiet)
  • Special Olympics Norway - Project manager

    2011 - 2012 Fundraising improvement:
    - Benchmark and Creation of relevant and innovative concepts and partnerships: spinning event in gym solidarity’s kilometer in city parks
    - Customer telemarketing: creation of telemarketing tools (Illustrator / Indesign / Photoshop) / elaboration of customer database / phoning
  • Ecole René Cassin, Olso - Substitute teacher

    2011 - 2012
  • Special Olympics France - Project manager

    Morières-lès-Avignon 2010 - 2010 Organization of a running event:
    - Creation of communication and telemarketing tools: poster / case files / press release / phoning database
    - Deployment: phoning / customer management / administrative, financial, sportive and security management for the event
    - Post-event management: press release / customer management / performance tracking

    Optimization of communication:
    - Strategic recommendation: to define a proper company identity / harmonization of all communication tools / total refresh of the website

Formations

  • INSEEC Paris

    Paris 2013 - 2014 MSc - MBA

    Direction et Stratégie d’entreprise, Merchandising, E-commerce ; Spécialisation Marketing International des Secteurs
  • Norwegian School Of Sport Sciences - Oslo NSSS (Oslo)

    Oslo 2010 - 2011 Bachelor

    Sport Management
  • Université Paris 10 Nanterre

    Nanterre 2009 - 2010 Master 1 "Management des évènements et loisirs sportifs"
  • Université Limoges

    Limoges 2006 - 2009 Bachelor "Management du Sport"

Réseau

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