Florian CHARPENTIER

En résumé

Entreprises

• Orange - Project manager - communication and sponsorship

  Paris 2013 - maintenant Within the Brand & Communication direction
  
  Take over the management of an online platform dedicated to sponsorship/partnership:
  - Audit: performance analysis (Google Analytics) / community expectations analysis (questionnaire, one to one interview) / competitors mapping / strategic recommendation (to increase the ROI)
  - Deployment: relocation of the online platform (co-working with suppliers) / community management (newsletter/Hootsuite) / online platform supply (via a CMS)
  - Performance tracking: monthly report (Google Analytics / CMS)
  
  Support of sponsorship and partnership corporate:
  - Selection and activation of assets sponsorship (Tour de France, Osons la France)
  - Management of counterparts: organization of a corporate event (Théâtre National de Chaillot)
  - Support of sponsorship Europe & AMEA: briefing and review of support files, best practices
  (Loyalty, Youth Market, Social Media), guidance’s tool (African Nation Cup, Fifa World Cup 2014),
  competitive review

• Freelance - Freelance project

  2012 - 2013 Organization of kick-off, team-building events for private companies and sport federations:
  - Logistic management: supplier’s benchmark, quote bargaining
  - Set up of tailor-made package: introduction, practice, fooding
  - Animation of the session
  
  Set up and lead of a strategic development plan for a sport club (Oslo Rugby Klubb):
  - Audit: club analysis, market benchmark, strategic recommendation
  - Deployment: starting by session in school to set up teenager’s teams in club / employment of 4 coaches / development of age categories offers / increase of inscription fee / creation of a proper visual identity / providing stuff kit (Oslo Rugby Akademiet)

• Special Olympics Norway - Project manager

  2011 - 2012 Fundraising improvement:
  - Benchmark and Creation of relevant and innovative concepts and partnerships: spinning event in gym solidarity’s kilometer in city parks
  - Customer telemarketing: creation of telemarketing tools (Illustrator / Indesign / Photoshop) / elaboration of customer database / phoning

• Ecole René Cassin, Olso - Substitute teacher

  2011 - 2012

• Special Olympics France - Project manager

  Morières-lès-Avignon 2010 - 2010 Organization of a running event:
  - Creation of communication and telemarketing tools: poster / case files / press release / phoning database
  - Deployment: phoning / customer management / administrative, financial, sportive and security management for the event
  - Post-event management: press release / customer management / performance tracking
  
  Optimization of communication:
  - Strategic recommendation: to define a proper company identity / harmonization of all communication tools / total refresh of the website

Formations

• INSEEC Paris

  Paris 2013 - 2014 MSc - MBA
  
  Direction et Stratégie d’entreprise, Merchandising, E-commerce ; Spécialisation Marketing International des Secteurs

• Norwegian School Of Sport Sciences - Oslo NSSS (Oslo)

  Oslo 2010 - 2011 Bachelor
  
  Sport Management

• Université Paris 10 Nanterre

  Nanterre 2009 - 2010 Master 1 "Management des évènements et loisirs sportifs"

• Université Limoges

  Limoges 2006 - 2009 Bachelor "Management du Sport"

Réseau

• Alexandra LECHOPIER

• Camille AVET

• Christophe BONNET

• Cyrille ARIEU

• Grégoire CHAUVIN

• Jean-Luc GASTINEL

• Julien TRUCTIN

• Michael BRUNEL

• Paula MAJEWSKI

• Youssef AMAOUI