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Florie SCHWALLER

Gennevilliers

En résumé

Marketing
• Marketing stratégique
• Analyse de marché
• Veille concurrentielle
• Lancement de produit
• Développement de produit
• Marketing opérationnel
• Relations publiques et presse
• Event planning

Gestion de comptes
• Business development
• Management de projet
• Gestion de la relation client
• Analyse des ventes
• Optimisation des ventes
• Représentation de sociétés sur les marches étrangers

Management
• Responsabilité des opérations d'une filiale
• Management B2B et B2C
• Gestion d'équipe et leadership
• Recrutement
• Contrôle de la structure des couts

Mes compétences :
Marketing opérationnel
Marketing
Luxe
Business development
Cosmétique
Veille concurrentielle
Relations clients
Analyse de marché
Gestion de projet
International
Export

Entreprises

  • Albea Group - KAM

    Gennevilliers 2015 - maintenant Beauty Solutions division
    In charge of France & UK for accessories and standard items
    In charge of Europe for full service
  • Dieter Bakic - Directrice de Clientèle - France & UK

    2014 - 2015 In charge of France and UK markets
  • Dieter Bakic - Directrice de Clientèle

    2013 - 2014 In charge of sales for French key accounts

    • Managing client portfolio
    • Developping new client relationships and projets
    • Control of margin and cost structure on existing sales as well as new developments.
    • Market data and competition analysis and reporting
    • Liaison with the customer service for projects briefs, development, production and launch
    • Reporting to the Sales Director
  • Cosmogen - Account manager

    2012 - 2013 In charge of French key accounts
  • Intercos - Product manager

    2010 - 2012 In charge of marketing and sales of pencils for strategic clients and new business developments.

    • Responsible for the implementation of new product launches for mass and prestige cosmetic brands,
    • Managing product creation from formula to packaging,
    • Responsible for new product innovations, working closely with R&D headquarters in Italy,
    • Analyzing and reporting on North America beauty market, including competitive analysis,
    • Reporting to the Director of Business Development.
  • JF Lazartigue - Directrice Operationnelle

    2009 - 2010 Gestion de la filiale américaine de JF Lazartigue

    • Politique commerciale (gestion des grossistes, vente par correspondance et boutique), marketing et financiere
    • Controle des couts
    • Gestion des relations commerciales avec la clientele (PR, evenements, operations promotionnelles...)
    • Responsable d'une equipe de 6 personnes, deux commerciaux
    • Reporting à la direction générale en France
  • Altios International - Consultant

    2006 - 2009 Développement des ventes de marques de cosmétiques et de luxe françaises sur le marche americain.

    • Analyse de marche avant lancement de produits,veille concurrentielle
    • Développement des ventes, suivi et contrôle des ventes
    • Gestion des comptes
    • Planning et marketing de salons, opérations de relations publiques,

    Client principal: Alkos Cosmétiques, fabricant français de crayons de maquillage a façon.
  • Champagnes Piper & Charles Heidsieck - Product manager assistant

    2005 - 2005 Assisted the Product Manager in event coordinating and product launches for Piper and Charles Heidsieck champagne brands.

    • Developed and followed up the launch of summer and Christmas packs
    • Events coordinator for Vinexpo exhibition
    • Assisted in writing and launching the Newsletter Piper-Heidsieck for global distributors
    • Followed up press releases,
    • Developed a worldwide Extranet for Piper-Heidsieck contributors,
    • Updated Piper-Heidsieck guidelines,
    • Reporting to the International Public Relations Director.
  • Wathne Limited - Production Manager

    2005 - 2006 August 2005 – January 2006 (6 months)

    Managed accounts for Estée Lauder at Wathne, a provider of private label leather goods.

    • Developed and followed up on sales and production with clients,
    • Updated the online corporate tracking system,
    • Controlled the sales and production schedules, ensured inspections and shipping dates were met with factories,
    • Created reporting and financial boards of control.

    Also Interned at Wathne Ltd as a Production Associate in 2003 (June – December) and 2004 (June – August)

Formations

  • CNED

    Vanves 2010 - 2010 Sciences Nutritionnelles (certificat)
  • Universidad De DEUSTO DEUSTO (San Sebastian)

    San Sebastian 2004 - 2004 Marketing

    Master de Marketing
  • Ecole Supérieure De Commerce

    Reims 2001 - 2005 Management

    marketing, communication

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