Strategic initiative & recommendations, Repositioning, New Product Development; Product life cycle Management; Brand and portfolio management; IVD Market ww; 510(k) submission; clinical trials
Mes compétences :
Marketing
Management
Entreprises
BioMérieux
- VP Global Marketing & Program Director
MARCY-L'ETOILE2013 - maintenant
BioMerieux
- Global Marketing Vice President
MARCY-L'ETOILE2011 - 2012Localisé à Shanghai depuis fev 2011
BioMerieux
- Global Marketing Director
MARCY-L'ETOILE2007 - 2011After 4 years of Residency at Hospices Civils de Lyon, Franck BERTHIER received his Doctorate of Pharmacy from the University of Lyon in 1999, his DEA from Université Claude Bernard in 1996, his MBA from EM Lyon in 2003.
Franck BERTHIER has over 10 years experience in the In Vitro Diagnostic industry, 7 of which in marketing positions as French & Global Product Manager, International Marketing Director.
He spent 3 years at ROCHE DIAGNOSTICS France as key account manager in the south east of France, followed by 1 year as Immunoassay Product Manager.
Then, in 2003, he joined bioMerieux as Global Emergency Product Manager before an expatriation of 3 years at the US subsidiary in North Carolina as Global Marketing Director and with specific missions with the US team.
In April 2009, he relocated in Lyon as Clinical Global Marketing Director Pathologies (Infectious & non Infectious diseases) then Gloabal Marketing Director Immunoassays and Clinical Pathologies. He is managing a portfolio of ImmunoAssay and Molecular products with a turnover greater than 300M€. He is managing a team of 14 global product managers. He is member of the Marketing Excellence Core Team and he is representing Commercial Operation at the ImmunoAssay Unit. Since February 2011, he is based in Shanghai.
Experience in Medical Laboratories as:resident, sales reps, local product manager, global product manager and global marketing director.
3 years of expatriation in the US
Resident: 4 years in French University Hospital
Roche Diagnostics: 4 years
bioMerieux: since 2003
US Expatriation from 2006-2009
Chinese expatriation since 2011