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En résumé

Entreprises

• SONY - General Manager Marketing Walkman

  Puteaux maintenant

• LG Electronics france - Head of Global Account Management team

  2011 - maintenant Head of Global Account Management team interfacing with Orange and DTAG operators to sell LG mobile phones and other LG cross categories products and services. Added Altice global account in 2015
  
  Participated in revitalizing the brand in the mobile arena, growing market share by three fold in less than 18 Months, making the duo operators number one customer for LG in Europe.
  
  Achievements :
  
  * Rebuilt trust from T-Mobile after 3 years of weak results
  * Improved dramatically relationships between LG and Orange at all level including C-levels
  * Covering Worldwide presence of customers' footprint (USA, Europe, Africa)
  * Developed an integrated in-store project to promote LG devices to end consumers
  * Responsible for 36 territories sales
  * Regenerated Altice group business, developing USA collaboration

• SONY Mobile Audio Marketing Europe - General Manager Area Sales and Marketing

  2007 - 2011 Member of the management team of Sony Mobile Audio Marketing Europe, in charge of Sales and Marketing for West and East Europe, I defined the sales strategy and coordinated the pan-European advertising and marketing activities for Walkman and Personal Audio products lines.
  
  Achievements:
  
  * Achieved number one position in Turkey, Poland and Russia (from 5 to over 30% market share)
  * Improved marginal profit contribution significantly by tighter stock control and margin maximization
  * Contributed to Worldwide break-even FY 2009 result
  * Developed an integrated in-store project to promote Sony's Walkman brand at point of sale across 5000 shops across Europe, following-up local implementation
  * Grew again market share in headphones after 5 years decline
  * Rolling out of FMCG like category management by local sales companies with local advertising campaigns
  
  We doubled our market share in 2009 above our initial objective notwithstanding the current economic situation. Despite aggressive price offers form competitors and Apple new products good acceptance, we managed to bring the Walkman brand at the 2nd position in the market in Europe from 5th position in 2008. We have also generated the higher marginal profit on traditional audio category among all regions across the world.

• SONY e-Vehicle Europe - General Manager Strategic Marketing

  2005 - 2007 In a very challenging product category we needed to change our direction to attack the opportunistic portable navigation market. Together with the European management team and Tokyo's headquarter, we have developed a comprehensive, detailed sales and marketing plan for the first 2 years of business. We have implemented it with tangible early successes:
  
  Achievements:
  
  * Developed a cohesive ``large accounts management'' project within Europe (26 countries)
  * Improved marginal profit contribution significantly by tighter stock control and margin maximization
  * Developed a pan-European in store point of sales Red&Orange project involving merchandising and promotion in more than 2000 dealers refreshed twice a year Developed
  * Rolling out of FMCG like category management by local sales companies with local advertising campaigns
  
  I built a marketing and sales strategy for our sales divisions which have being supported by our Tokyo divisional Vice-President as Key project of the year. We achieved 10% market share gain. I was in charge of the overall Ad&Pro budget to fund our product positioning campaigns, channel development, and coordination with our central marketing for the upcoming strong UEFA football partnership.
  
  We increased our market share in car audio consolidating number one position in a mature market and successfully launched our new navigation models with the first 2 year's budget overachieved. I met directly with dealers senior management, car makers and consumers to refocus our marketing campaigns during this period.

• SONY e-Vehicle Europe - Business development Senior Manager

  2004 - 2005 , SONY e-Vehicle Europe : In-car Entertainment,
  Sony direct business with car automotive as OEM was initially developed with the Volkswagen group and Ford of Europe. Further developments were necessary and I have been coordinating all European projects:
  
  I helped develop the next generation of Sony car radio to Ford in partnership with our manufacturing company. I supervised the possible joint venture talks with two of our pairs in this industry.
  I have developed a unique revenue scheme for Sony to improve margin by 3 fold creating an intangible asset recognition payment from Ford to reflect the use of the Sony brand.
  Seeking further business, I have developed an extensive portfolio of contacts across the all industry with companies such as Renault, BMW, Porsche, Kia and the Fiat group.
  
  We have successfully extended the profitable European Ford business to the United States with a multi-hundreds millions dollars contract which started in 2010. Several new leads were to be followed when I moved out of this business.

• SONY - Financial controller, Back-office

  Puteaux 1999 - 2004 My department focussed on improving gross profit (+1%p.p. higher every year despite +110% sales increase) inventory turnover (from 14 down to 5 weeks inventory), and cutting sales and general expenses (yoy -35% from FY00 to FY04).
  
  I headed the back-office division being responsible for 4 departments: Finance, IS support, localization and validation, total heads: 28
  
  Following a management change in 2003 I actively participated in the turn-around of SonyStyle business with impact on the mid-term strategy and its significant bottom line improvement.

• Sony Information Technology Europe - Control and planning Manager

  1997 - 1999 Sony Information Technology Europe, Cologne, Germany & Brussels, Belgium
  I participated in Sony I.T.E.(Computers&peripherals) business inception, heading up the Planning & Control department.
  In less than 4 years it has been developed to a $2 billion business, with over 350 employees.
  
  I led SAP financial system implementation (completed in 4 months) and set up the finance division. Our role was to establish an active business monitoring system and to address the fast-growing organizational challenges during this expansion phase. I personally contributed by developing a consolidated sales company reporting system still in use today and a contract follow-up tool with a major outsourcing company for the emerging direct sales business.
  
  - https://www.bing.com/images/search?view=detailV2&ccid=YiVIz80E&id=BCC2D4BC57EB3C8A117ED956D50E200F9BC77163&thid=OIP.YiVIz80E6Es-tXrj9gYG3AHaFB&mediaurl=http://halfwheel.com/wp-content/uploads/2015/09/FedEx.jpg&exph=1274&expw=1880&q=Fedex&simid=608037861275929978&selectedIndex=1&cbir=sbi

• Federal Express - Financial controller

  1991 - 1997 https://www.bing.com/images/search?view=detailV2&ccid=YiVIz80E&id=BCC2D4BC57EB3C8A117ED956D50E200F9BC77163&thid=OIP.YiVIz80E6Es-tXrj9gYG3AHaFB&mediaurl=http://halfwheel.com/wp-content/uploads/2015/09/FedEx.jpg&exph=1274&expw=1880&q=Fedex&simid=608037861275929978&selectedIndex=1&cbir=sbi
  - South Europe , Federal Express Europe,
  I participated in the initial project team (22 US engineers) of a major investment of $2.5B for Fedex European hub installation in Paris. This was the largest technical shift ever done by FedEx when changing their coverage strategy, coupled with a complete business processes review applying best practices all over Europe.
  
  * LANGUAGE
  
  French: Mother tongue

Formations

• IMD (Lausanne)

  Lausanne 2003 - 2004 Master of Business Admistration
  
  Executive MBA

• IMD Lausanne I.M.D. Lausanne (Lausanne)

  Lausanne 2002 - 2004 Master of Business Administration
  
  Executive program over 2 years partly self-funded

• INTEC CNAM

  Paris 2001 - 2001 Diplome d'Etudes Comptables et Financieres
  
  I.N.T.E.C. PARIS French Chartered Professional Accountant studies
  ``Baccalaureat'' earned with Honors

Réseau

• Celine DELOU

• Eddy GUINET

• Frédéric VINK

• Hervé ROGIER

• Lidia BONET

• Louis LETERRIER

• Pascal GALET

• Premium COMMUNICATION

• Renaud LECOMPTE