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Frédéric SENGLER

Lyon

En résumé

20 years of experience with direct relationship with customers in a marketing environement. Now part of the segment marketing organization of Merck Life Science.
My current job is to developp strategies, campaigns and conduct Go To Maket (GTM) and tactical plans with CDMOs, CMC consultant that are part of the Emerging Biotech ecosystem, and also to continue and develop the ADC (Antibody Drug Conjugates) campaign in the Bioprocessing environment.

Highly interested in the global view of the biopharmaceutical industry and new developments of products that helps to have patients a better life.

Specialties : sales, field marketing, go to market plan, voice of customers, interviews, new product seeding, portfolio bundling, business planning, forecasting and product life cycle management, new product development, working with cross functional teams, technology management, downstream processing, purification, ultrafiltration, Tangential flow filtration (TFF), training, trainer, continuous processing, cross flow filtration, trainer, CDMO, CMC consultant, ADC

Mes compétences :
Vente
Marketing
Communication
Gestion de projet
Internet
Management
Marketing stratégique
Go-To-Market
international and transversal management
Tactical Planning
manage the Experts Community Meetings
Blogging
eLearning
Business Analysis
bacteriology
Direct Sales
Managerial Skills
direct relationship
the WW Go To Market
Social Media

Entreprises

  • Merck - Mab Segment Marketing Manager

    Lyon 2019 - maintenant Develop and contribute to the development of a common Process Solution segment strategy (gather data on segment size, needs, research, analyze and report industry trends.
    Generate segment voice of market/customer to drive actionable insights.
    Validate the development of sales analysis to drive step share gains.
    Support definition of potential new product to commercialize in focus segments.
    develop and execute marketing plans and campaigns for segment opportunities.
    Collaborate with cross-functional counterparts and stakeholders.
    Ensure successful execution of marketing programs.
    Develop and execute innovative go-to-market programs for mAb (monoclonal antibody) segment.
  • Millipore SAS - Field Marketing Specialist

    2011 - 2019 2 main roles with the Tangential Flow Filtration and Novaseptum franchise:
    - Field Marketing Specialist (7 years)
    - Go to market leader (international and transversal management) (3 years)
    Main achievements:
    - Develop and execute innovative GTM tactical plans with a WW recognition
    - Initiate and manage the Experts Community Meetings
    - Create Account Manager Universities
    - Innovate with social media activities
    - Certified trainer for the TFF level 3 customer training
    - Successfully execute in transversal and collaborative management
  • Merck Millipore - Field Marketing specialist in TFF (Tangential flow filtration)

    Guyancourt 2011 - 2019 The Field Marketing Specialist role at all levels incorporates two core role components defined as;
    - 'Voice of the Customer' - systematically incorporating customer feedback and market trends to the segment product management process
    - 'Marketing Partner to the Field' -translating segment strategy (profile & positioning) into an execution plan for the field. With the responsibility of the Chemical Process Solutions product line and/or technology, this senior level position requires complete understanding and application of principles, concepts, practices and standards associated with the Field Marketing role.

    As the 'Voice of the Customer', in alignment with Global Product Management, collect and organize feedback from the field and the market. This regional data will then be incorporated into Global strategies.

    · For assigned target segments and/or technologies, provide local input to global annual marketing plans

    · Participate in new product development; active participation and commitment to product portfolio planning and short/long term segment strategy

    · Support new product market research

    As the 'Marketing Partner to the Field', translate segment programs into local marketing and execution plans for sales including:

    · Create and execute regional Tactical Plans based on Global Marketing plan.

    · Drive development of local sales tools as needed

    · Coordinate Customer Collaboration Projects

    · Identify and Guide towards New Opportunities (Define Customer Targets) partnered with sales

    · Drive and track new product seeding

    · Coordinate and/or participate in necessary seminars, conferences, and/or tradeshows

    · Influence strategy related to pricing, positioning, segments, priority molecules, etc

    · Identify and report local competitive situations and translate into plan of action

    · Execute regional product or solution positioning content and sales force training
  • Thermo Fisher Scientific - Product Specialist & Thermo Fisher

    VILLEBON SUR YVETTE 2002 - 2011 Enhancement of the product portfolio, tariff positioning and competitive intelligence of several product range.
    - Design and implementation of communication tools, promotions and product training (internal blog, e-learning, Internet, general and specialized catalogs, brochures, ...)
    - Training of sales and sales specialists in the use of business analysis, communication and marketing support tools
  • Fisher Scientific - Spécialiste produits

    2002 - 2011 enrichissement du port-folio produits, positionnement tarifaire et veille concurrentielle des gammes :
    - équipements de protection individuelle
    - mobilier de sécurité et de laboratoire
    - pompes à vide, pompes liquides, préleveurs
    - hotte chimique filtrante
    - Micropipettes, pipettes
    - réfrigérateurs et congélateurs
    prise en charge des demandes techniques de la force de vente et des clients
    conception et mises en place de supports de communication, de promotions et de formations des produits (blog interne, e-learning, Internet, catalogues généraux et spécialisés, brochures, ...)
    formation des spécialistes produits, commerciaux et force de vente sédentaire à l’utilisation des outils d’analyse commerciale, de communication et de support marketing
    participation à l’organisation et l’animation de salons professionnels
  • Sigma - Sales Specialist Engineer

    LA CHAPELLE SUR ERDRE 2001 - 2002 Sales of systems with associated reagents for coagulation, virology and biochemistry to medical laboratories and hospitals.
  • Sigma Aldrich - Ingénieur commercial

    St quentin fallavier 2001 - 2002 commercialisation d’appareils avec réactifs associés en coagulation, virologie et biochimie aux laboratoires d'analyses médicales et hôpitaux.
    fidélisation de la clientèle existante et acquisition de nouvelles parts de marchés
  • Biorad - Sales specialist Engineer

    STEENVOORDE 1999 - 2001 Sales of systems with associated reagents for bacteriology and immune-hematology to medical laboratories and hospitals.
  • BioRad - Technico-commercial

    STEENVOORDE 1999 - 2001 commercialisation d’appareils avec réactifs associés en bactériologie et immunohématologie aux laboratoires d’analyses médicales et hôpitaux
    support technique et formation de la clientèle
    fidélisation et acquisition de nouvelles parts de marchés

Formations

  • IUP Ingénierie De La Santé

    Montpellier 1996 - 1999 Scientific Baccalaureate

    * CENTERS OF INTERESTS

    * Gardening
    * Swimming
    * Member of the « Petits Frères Des Pauvres » charity

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