Menu

Gaël DE ROBIEN

Paris

En résumé

Stratégie & management

- Management d’équipe (7 à 10 personnes)
- Stratégie on line
- Plan marketing/plan d’action
- Business plan
- Management de projets
- Etudes clients/utilisateurs


Marketing & opérationnel
- Création et optimisation de sites web
- Distribution on line (SEM, SEO, affiliation, display, réseaux sociaux : Facebook, Tweeter, YouTube, blogs,…)
- Customer Relationship Management
- Analyses et études de marché
- Contrats/partenariats

Mes compétences :
Digital
E-commerce
Ecommerce
Internet
Marketing
Marketing internet
SEO

Entreprises

  • Orange - VP PC Games

    Paris maintenant

  • Orange - Directeur Marketing Cloud (France)

    Paris 2015 - maintenant

  • Orange - VP PC Games

    Paris 2010 - maintenant - Orange strategy for PC gaming
    - PC games online marketing team management
    - Leader for innovative projects

  • Orange - Head of Games Marketing

    Paris 2001 - 2010 As Head of Games Marketing for the Orange Games portal (jeu.orange.fr), i am in charge of all aspects of :

    - Customers acquisition (SEO, SEM, affiliation, display campaign, social networks, Orange shops,...)

    - Customers retention (churn analysis, retention tools,...)

    - Products/services development & optimization (new services and update, customer journey, product board, kpi, conversion rate, payment system,...)

    - Content strategy : sourcing casual and video games from games publisher/aggregators (Ubi Soft, Electronic Arts, Konami, ...)

    Orange Jeux portal is the leader in France in terms of revenues for PC downloadable games (casual games and video games) with more than 50% marketshare.

Formations

Réseau

Annuaire des membres :