Goguelin DIDIER

En résumé

Entreprises

• Berner - Managing Director France / Senior VP South Europe

  Saint Julien du Sault 2017 - maintenant

• Rs Components - Large Accounts sales Director

  Corby 2016 - 2017

• RS Components - VP EMEA

  Corby 2015 - 2016 Dimension: £ 920M – Sales, Marketing, Product Management team: 2,200 (330 field sales engineers)
  Accountable for the EMEA P&L
  
  •Organized the region in four main hubs (N.E., S.E., C.E. and Emerging Markets)
  •Created a new full hub organization and recruited all hubs managers
  •Set up a new large accounts strategy
  •Created a new mindset more international than previously
  •eCommerce share 72%
  
  Main achievement (so far ): kept UK growing and Europe flying at double digit; Integration of all functions into one team
  

• RS Components - Vice President Sales Continental Europe & UK Country Manager

  Corby 2014 - 2015 UK Country Manager (interim) and VP Sales Continental Europe
  Dimension: £ 800M, of which £ 350M in UK– Commercial team: 1,500 (330 field sales engineers)
  
  •New UK Sales & Marketing strategy (including digital)
  •Set up of a new UK leadership team
  •New organization of sales and marketing teams in UK to support the strategy
  •Keep on developing Continental Europe
  •eCommerce share 72%
  
  Main achievement: turned around UK back to growth and managed to get Continental Europe to accelerate sales growth by achieving double digit growth

• RS Components - Vice President Sales Continental Europe

  Corby 2012 - 2014 Dimension: £ 450M – Commercial team: 1,200 (250 field sales engineers)
  
  •Sales strategy including Large accounts strategy
  •Sales effectiveness program with structured sales resources allocation
  •Leader (chair) of the Regional Commercial Forum involving stakeholders from Marketing, Offer, IT, HR and Finance
  •Margin improvement: common discount policy and sales bonus scheme based on margin
  
  Main achievement: grew sales by £ 50M, improved margin by 1%, increased productivity by 10%, eCommerce share 70%

• RS Components - Vice President Sales Southern Europe

  Corby 2009 - 2012 Dimension: £ 260M – Commercial team: 650 (150 field sales engineers)
  
  •Regional strategy definition and execution with excellence
  •Set up of two sub regions in Europe of which Southern Europe
  •New sales and marketing organization
  • Double digit sales growth three years in a row
  
  Main achievement: double digit sales growth three years in a row; eCommerce share 65%
  

• RS Components - General Manager

  Corby 2005 - 2009 Dimension: £ 148M – 600 employees
  
  •Strategic redeployment of the business
  •E-commerce culture: e-sales grew from de 17% à 60% of total sales
  •Sales strategy and sales effectiveness program
  •Continuous improvement
  •SAP implementation
  
  Main achievement: after three years of decline, turn around France back to growth; sales grew from £ 100M in 2005 to £ 148M in 2009; productivity increase by 20% and profit by 15% per year
  

Formations

• INSEAD

  Fontainebleau 2010 - 2010

• INSEAD

  Fontainebleau 2010 - 2010 LESF CERTIFICATE

• OCM (Oxford)

  Oxford 2008 - 2008 COACHING

• IAE

  Paris 1983 - 1984 MBA Economics

• Université De Technologie De Compiègne (UTC) (Compiegne)

  Compiegne 1980 - 1983 INGENIEUR

Réseau

• Antoine LEBLOND

• Bertrand BOCCON-GIBOD

• Claunel MASSIES

• Emmanuel BOURGUIGNON

• Florence SEPTIER

• Laurent FANTINO