Guillaume RUNSER

En résumé

Entreprises

• Hewlett Packard Enterprise‎ - WW Business Strategist - Capgemini Alliance

  2016 - maintenant Drive joint go-to-market initiatives at global level between Hewlett Packard Enterprise and the Capgemini Group (Account planning, Sales, Marketing).
  Focus on Digital Strategy and Cloud Transformation.

• Hewlett Packard Enterprise‎ - Cloud28+ Senior Marketing Manager

  2015 - 2016 Driving the innovative Cloud28+ program/community from a Marketing perspective.
  Cloud28+ is an open, federated community, dedicated to accelerating business cloud adoption across Europe, Middle East and Africa and an online catalogue of trusted, business cloud services that matches in-country or cross-border buyer and regulatory workload requirements. It brings together partners (ISVs, Service Providers, Resellers and Technology Providers) and customers (private, public companies and government entities).
  www.cloud28plus.eu

• HP Software - WW Partner Marketing Manager

  2012 - 2015 Establishing innovative base model for global partner marketing, focusing on large alliances. Increase indirect revenue for HP Software.
  - Design marketing planning process with regional field marketing and partner alliance directors
  - Create messaging for the unique value proposition that results from HP Software and large Alliances going to market together.
  - Drive and create innovative custom assets in support of the partner relationship
  - Influence and manage joint MDF.
  - Execute joint go-to-market campaigns, working closely with the marketing team in each of the partners.
  - Develop Partner success stories.
  - Manage progress with monthly and quarterly reporting and corrective action and best practices sharing globally.

• HP Software - Social and Mobile Marketing Innovation Consultant

  2012 - 2012 Special Project
  - Built the strategy and execution of the HP Enterprise 20/20 eBook, a social-enabled and global thought-leadership marketing program
  - Demonstrated HP leadership and initiated conversation with the market by releasing an innovative and crowd-sourced multimedia eBook featuring the role and responsibilities of IT in 2020
  -In 3 months, the Enterprise 20/20 site has received more than 10 000 visitors, and the social-enabled eBook has been downloaded more than 9000 times.

• HP Software - WW Strategic Marketing Manager

  2009 - 2012 • Led a research on incremental revenue opportunities for cloud markets, resulting in additional investments in internal development and M&A in FY2011
  • Launched “HP Software for Cloud” messaging and positioning, targeting CIOs and IT executives and presented by “accredited sales speakers” globally
  • Managed regional demand generation, resulting in economies of scale, integrated marketing communication, higher brand equity and increased sales pipelines
  • Trained more than hundred sales specialists worldwide on sales tactics and competition
  • Increased leads by acting as the worldwide HP spoke person on cloud at events, customers/partners meetings, press interviews and web 2.0 marketing

• HP Software - Solutions Marketing Manager EMEA

  2008 - 2009 • Managed messaging and positioning of HP IT Service Management solution within EMEA marketing campaigns, in tight alignment with global marketing
  • Developed case studies and customer’s references by leading an European cross functional team and building trust relationship with key accounts, resulting in 15 new case studies
  • Created new innovative marketing collaterals such as podcasts and Zen presentations, resulting in increased products awareness in the market, and improved sales motivation
  • Enabled European sales and pre-sales on USP, market dynamics and sales tactics, resulting in increased market share
  • Ran a research on the SMB market that led to updated promotion, placement, and pricing of several products within the ITSM portfolio and resulted in improved customer retention

• Amgen - MBA associate

  PARIS 2007 - 2007 • Provided strategic recommendations for the launch of a new biotech drug on the French market (branding, market segmentation, product positioning and communication)
  • Gathered, structured and analyzed market and competition and identified particularities of the French Market
  • Defined sales forces strategy and account based marketing

• HP Software - Global Product Manager - IT Service Management

  2004 - 2006 • Managed IT Service Management software (US$50m yearly revenue) life cycle from strategic marketing planning to tactical activities at corporate level
  • Defined requirements for current and future products by looking at market analysis, corporate strategy and customer/sales forces feedback
  • Drove software and services solution set by leading functional teams (Engineering, Support, Consulting, Marketing and Sales) spread around the world (Europe, US, Asia)
  • Trained sales forces worldwide achieving sales growth of 15-20 %

• HP Software - Technical Marketing Lead

  2000 - 2004 • Responsible for educating internal pre-sales and support organizations worldwide for new products
  • Developed beta program strategy and execution (resulted in quality improvements)
  • Led geographically spread team (Netherlands, Germany, France) of technical marketing engineers
  • Introduced innovative controlled release program which led to best-in-class support and sales

Formations

• Rotterdam School Of Management

  Rotterdam 2006 - 2007 Master of Business Administration (MBA)
  
  GPA 8.2 (very good)

• Université De Technologies

  Belfort 1995 - 2000 Master's degree in Computer Science

Réseau

• Eric KERMANN

• Expert DOMOTIC

• Fabien JEANNERET

• Guillaume CANU

• Julien SOUBRET

• Melwynn RODRIGUEZ

• Philippe LE GOUARÉGUER

• Rémy FRINGANT

• Yannick DEDIANNE