Ferrero SpA
- Chef des ventes Travel Retail Afrique, Moyent Orient Inde
MONT-SAINT-AIGNAN 2012 - maintenantResponsible for the P&L of the region.
• Manage distributors and retailers with increase of volumes and optimised profitability.
• A&P expenses monitoring in respect of budget guidelines.
• Competition monitoring and proposing regional action plans.
• Promotions: implementation and Seasonal push & follow-up. High Profile Promotions
• Merchandisers hiring and trainings
Gyma Food Industries
- Chef de Zone Export
2009 - 2012Area Sales Export Manager Mar 09– Current
• In charge of developing and implementing strategic marketing & operational plans across Qatar, Oman, Bahrain and Kuwait.
• Enhanced company’s image through marketing activities including events, seminars with partners, sponsorships of national and GCC events, corporate presentations and videos, promotional material and display design.
• Drove in-store promotions with creative displays, demonstrations and animations (Food Festival, Anniversaries…).
• Managed, trained and briefed merchandisers and promotional staffs.
• Currently leading to achieve Budget XX millions AED business across GCC, through distributors and major retail chains.
• Held margins as per requested target and secured existing business.
• Established partnerships in Kuwait & Indian Ocean with new distributors.
• Provided first-class service and availability to all customers and partners across GCC, resolved clients complains.
• Responsible of Cost control into my distributors, stock & sales report analysis, proposal of new listing for development with forecast and R.O.I.
Paramount Home entertainment
- Chef de secteur
BOULOGNE BILLANCOURT2007 - 2008Area Manager Feb 2007 – Nov 2008,
• Managing 45 accounts in the video home entertainment market in North West of France in the entire distribution network: with the specialized leisure stores (Virgin…) and non-specialized hypermarket stores (Auchan…)
• Achieved qualitative (4 P) and quantitative(negotiate the right quantity of orders) targets
• Negotiate and implement specific operations depending on the location,
customers and local competition.
• Management of orders and delivers for my retailers
• Maintaining client data base, prospecting new clients, preparing sales reports
• Management of my customer base, according to the company’s objectives
• In charge of my revenue area
• Market Survey about store’s development, competitors innovation, sale-in & sale-out
• Creation of incentive for mobile phone shop managers and sales team (contest from 5 to 300 salesmen).
• Training of the retailer about new products launching (accessories, mobile phones, website, IT technologies)
• Competitors analysis (trade marketing, advertising impact) and reporting to the sales manager
• Implementing advertising and merchandising for retailers
• Show room events (Siemens telecom show in Paris Roland Garros).
• Training of promoters.
