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Embraer
- Press officer EMEA
Villepinte
2007 - 2009
• Qualitative and quantitative media research in key markets prior to all
Embraer media events (Commercial Aviation, Executive Aviation, Defense).
• Establishment and maintenance of relationships with key international
media contacts.
• Growth and management of the media database.
• Setting up of interviews with national and international media, including
trade publications, lifestyle magazines, business publications, newspapers,
online media, radio & TV stations.
• Writing and management of the Press releases for the EMEA area (Commercial
Aviation, Executive Aviation and Defense).
• Participation to the international Airshows, organization of Press conferences
and media events (cocktail, dinner, etc).
• Establishment of an annual media action plan.
• Management of suppliers for media monitoring within the EMEA area.
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Embraer
- External Communication Director EMEA
Villepinte
2007 - maintenant
External Communication Director – EMEA
• Foundation of the External Communication department.
• Management of a three person team.
• Responsibility for developing effective and innovative communication programmes
against agreed brand strategies, ensuring that these communicate
key corporate messages and raise the Embraer’s group profile.
• Implementation to time and budget in alignment with ongoing sales &
marketing strategies fo the three business units (Commercial Aviation, Defense
& Security, Executive Aviation).
• Identification of new target media and valuable media partners.
• Establishment and maintenance of relationships with journalists, both nationally
and internationally (EMEA area).
• Identification, employment and management of local PR suppliers (Press
clipping).
• Management of PR teams at all international events.
• Organisation and management of press conferences for the group, the
events’ hosts.
• Organisation and management of press programmes/media events on
and off site.
• Monitoring of competition activities.
• Promotion of Embraer brand in EMEA.
• Support of the business units for their graphical needs.
• Liaison with Embraer’s customers and suppliers within the EMEA area.
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Air & Cosmos
- Editor
Paris
2004 - 2007
Editor Technology, Business & civil Aviation
• Daily production of articles about economics, industrial and technical issues.
• Conducting of interviews with international people
• Production of annual reports
• News reporter on international Airshows and events
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EADS Systems & Defense Electronics
- Market analyst
2003 - 2004
Monitoring of technological UAV developments
• Benchmarking of UAV programs
• Strategic analysis of combat drones, UCAVs
• Writing of a global report about UCAV
