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Hugues LE CHOISMIER

PARIS

En résumé

27 years Management position career advancement in the pharmaceutical and diagnostic companies in the field of sales, marketing, communication and general management

Mes compétences :
Communication
Compliance
Marketing
Sales
Sales & Marketing

Entreprises

  • Siemens Medical Solutions Diagnostics - General Manager France by interim and Sakes Director

    maintenant Mission:
    Give confidence to the sales force after 2 mergers
    Implement Siemens Diagnostics into Siemens
    Explain to the market why Siemens bought 2 companies and penetrate this market
    Take appropriate actions in order to reduce costs
    Maintain sales in position

    Results:
    Excellent cooperation with Siemens Corp.
    High level of communication to customers
    Costs reduced by 20%
    Achieved sales targets

  • Vifor Pharma

    maintenant

  • Vifor Pharma - Marketing Director

    2010 - maintenant Launch of 2 new products in 2011
    Iron company ( all therapeutic areas )
    Oncology and Hematology focus

  • Siemens Medical Solutions Diagnostics - Marketing,Sales and Communication Director

    2007 - 2009

  • Siemens Medical Solutions Diagnostics - Director

    2007 - 2010 Mission:
    Design and implement new organisation after 3 differents mergers
    Manage sales through 1 National sales manager, 5 area managers, 1 key account manager, 1 analyst and 8 product managers
    Take appropriate actions to optimize Profit & Loss accounts
    Give credibility to Siemens by appropriate communication's plan

    Results:
    Real internal/external communication in France for the first time
    Growth > Market
    Achieved targets

  • Bayer Diagnostics - Sales Director

    Lyon 2006 - 2007 Mission:
    Change the spirit of the sales department
    Increase the number of contacts
    Drive the business in collaboration with the marketing department
    Take actions in order to achieve goals
    Put in place new rules

    Results:
    April 06: Sales meeting with implementations of new processes
    High cooperation between sales and marketing

  • Bayer Pharma - General Manager North West Africa countries

    2003 - 2006 Directly reporting to the European Vice President
    Responsible for all Bayer activities in the pharma sector in 21 countries
    Responsible for the factory

    Mission:
    Setting up distributors network
    Implementation of the regulation with the different authorities for putting in place two new products
    Implementation new organisation ( Marketing, Sales and Assurance Quality )
    Setting up new structure in Algeria and Tunisia
    Reinforce the presence with the Moroccan authorities
    Achieved targets

    Results;
    Profitability : 34% versus net sales ( Vs 21% 2003 )
    Exceed sales budget by 7,1%
    New distributors in Algeria and Tunisia
    Huge presence with the King of Morocco and the first minister
    Launch and sucess of Levitra

  • Bayer Pharma - Country Manager for the 8 Scandinavian and Baltic countries

    2002 - 2003 Directly reporting to the European President

    Mission:
    Responsible for the P&L
    Direct reports; head of countries
    Improve my network for the next step ( General Manager )

    Results:
    Launch of 1 cardio product
    Negociations with others companies in Sweden in order to increase turnover
    Excellent collaboration with countries

  • Bayer Pharma - Marketing Director

    2001 - 2002 Directly reporting to the French President
    Turnover: 150 M?

    Mission:
    Giving back credibility to marketing team versus sales forces
    Launch new products ( Antibiotic and Cardiology products)
    Cooperation with GSK for Levitra launch

    Results ;
    Pre-launch of blockbuster Levitra with GSK
    Launch of Izilox ( Fluoroquinolone)
    Setting-up scientific Antibiology & Cardiology committies ( news guidelines recognized by the French authorities )

  • Bayer Pharma - Sales Director

    1996 - 2001 Directly reporting to the French President
    Turnover : 130 M?

    Mission:
    Manage sales through 32 area managers ( retail ) and 2 deputies
    4 area managers( hospital) and 33 sales doctors, a training team ( 6 people ), a sales analysis team ( 5 people) and 4 Key Account managers

    Results :

    Award 2001 =>Worldwide first evolution for a 5 years period of time
    R/O > 100% every year
    Setting up a new organisation and creation of the sales doctors line

Formations

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