Hugues LE CHOISMIER

En résumé

Entreprises

• Siemens Medical Solutions Diagnostics - General Manager France by interim and Sakes Director

  maintenant Mission:
  Give confidence to the sales force after 2 mergers
  Implement Siemens Diagnostics into Siemens
  Explain to the market why Siemens bought 2 companies and penetrate this market
  Take appropriate actions in order to reduce costs
  Maintain sales in position
  
  Results:
  Excellent cooperation with Siemens Corp.
  High level of communication to customers
  Costs reduced by 20%
  Achieved sales targets

• Vifor Pharma

  maintenant

• Vifor Pharma - Marketing Director

  2010 - maintenant Launch of 2 new products in 2011
  Iron company ( all therapeutic areas )
  Oncology and Hematology focus

• Siemens Medical Solutions Diagnostics - Marketing,Sales and Communication Director

  2007 - 2009

• Siemens Medical Solutions Diagnostics - Director

  2007 - 2010 Mission:
  Design and implement new organisation after 3 differents mergers
  Manage sales through 1 National sales manager, 5 area managers, 1 key account manager, 1 analyst and 8 product managers
  Take appropriate actions to optimize Profit & Loss accounts
  Give credibility to Siemens by appropriate communication's plan
  
  Results:
  Real internal/external communication in France for the first time
  Growth > Market
  Achieved targets

• Bayer Diagnostics - Sales Director

  Lyon 2006 - 2007 Mission:
  Change the spirit of the sales department
  Increase the number of contacts
  Drive the business in collaboration with the marketing department
  Take actions in order to achieve goals
  Put in place new rules
  
  Results:
  April 06: Sales meeting with implementations of new processes
  High cooperation between sales and marketing

• Bayer Pharma - General Manager North West Africa countries

  2003 - 2006 Directly reporting to the European Vice President
  Responsible for all Bayer activities in the pharma sector in 21 countries
  Responsible for the factory
  
  Mission:
  Setting up distributors network
  Implementation of the regulation with the different authorities for putting in place two new products
  Implementation new organisation ( Marketing, Sales and Assurance Quality )
  Setting up new structure in Algeria and Tunisia
  Reinforce the presence with the Moroccan authorities
  Achieved targets
  
  Results;
  Profitability : 34% versus net sales ( Vs 21% 2003 )
  Exceed sales budget by 7,1%
  New distributors in Algeria and Tunisia
  Huge presence with the King of Morocco and the first minister
  Launch and sucess of Levitra

• Bayer Pharma - Country Manager for the 8 Scandinavian and Baltic countries

  2002 - 2003 Directly reporting to the European President
  
  Mission:
  Responsible for the P&L
  Direct reports; head of countries
  Improve my network for the next step ( General Manager )
  
  Results:
  Launch of 1 cardio product
  Negociations with others companies in Sweden in order to increase turnover
  Excellent collaboration with countries

• Bayer Pharma - Marketing Director

  2001 - 2002 Directly reporting to the French President
  Turnover: 150 M?
  
  Mission:
  Giving back credibility to marketing team versus sales forces
  Launch new products ( Antibiotic and Cardiology products)
  Cooperation with GSK for Levitra launch
  
  Results ;
  Pre-launch of blockbuster Levitra with GSK
  Launch of Izilox ( Fluoroquinolone)
  Setting-up scientific Antibiology & Cardiology committies ( news guidelines recognized by the French authorities )

• Bayer Pharma - Sales Director

  1996 - 2001 Directly reporting to the French President
  Turnover : 130 M?
  
  Mission:
  Manage sales through 32 area managers ( retail ) and 2 deputies
  4 area managers( hospital) and 33 sales doctors, a training team ( 6 people ), a sales analysis team ( 5 people) and 4 Key Account managers
  
  Results :
  
  Award 2001 =>Worldwide first evolution for a 5 years period of time
  R/O > 100% every year
  Setting up a new organisation and creation of the sales doctors line

Formations

• Institut Français De Gestion ICG

  Paris 1996 - 1998 Contrôle de Gestion
  
  Promotion 41d1 Groupe Racine

Réseau

• Agence Bénéfik NAMING

• Catherine ALLO

• Cécile AUZEAU

• Didier GOBBI*

• Edmond AYVASIAN

• Juliette RABOUIN PINGEOT

• Muriel ROLLAND

• Sadia DERDICHE