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Inès DESCHAMPS

BORDEAUX

En résumé

Marketing executive for the Money Advice Service - Governmental company - London


Mes compétences :
Publicité
brief writing
presentational skills
managed the communication
eCommerce
creative development
campaign management
branding
benchmarking
Writing press releases
Team Management
System Strategy
Strategic development of several brands and elabor
Strategic development
Responsible for the creation
Direct Marketing
Creative proposition development
Active Template Library
Account management
Marketing
Communication

Entreprises

  • The Money Advice Service - Marketing Executive

    2015 - maintenant
  • Circle sports - Marketing Manager

    2014 - 2014
    In charge of managing the relationship between our advertising and PR agency to best meet
    the company's needs. Responsible for the creation and set up of the company's marketing
    calendar. Manage internal and online marketing, events, and social media.



    * Liaise with Lisa Berwin PR for launch campaign ;
    * Liaise with Publicis for taking key decisions concerning our future campaign ;
    * Creation and execution of a fully integrated marketing calendar ;
    * Analysis of the sports shop customer's needs and trends ;
    * Social Media Marketing Communication
    * Establishment of the social media strategy ;
    * Liaising the creation of the new ecommerce website and Website Updates ;
    * Launch and communication of key product ;
    * Creation of the CEO key presentations for funding events ;
    * Newsletter drafting ;
    * Creation of key branding documents ;
    * The organization of model castings and photo shoots for our summer campaign ;
    * The organization of a reception for sponsors and corporates ;
    * The organization of world cup themed launch party
  • TBWA - Junior Account Executive

    2013 - 2013 Strategic development of several brands and elaboration of their strategies. Interface for
    brands and stakeholders in the creative process.


    Saint Emillion's wines

    * Understanding the wine world, including customer needs and the clients' expectations ;
    * Creative proposition development and helping to write content


    * Assisting in building the design and creative strategy ;
    * Creative brief writing and briefing of the design team



    Monsieur Pôlette (Bell Group)

    * Active participation in "brainstorming" meetings ;
    * Competitors benchmarking ;
    * Overseeing of creative development ;
    * Preparation for and participation in client meetings ;
    * ATL order - TV / radio / press B2B & B2C
    * Creative brief writing ;
    * Overseeing of the creative development and proposition of improvements ;
    * Proposition of fresh ideas

    The following brands were also my responsibility: CEVA, Bordeaux airport le CNAS (French
    association to promote social activities).
  • BXCOM Event - Intern PR

    2011 - 2011 In charge of the media relations for a French quarterly magazine.

    * Organisation and support in interviews ;
    * Preparation and redaction of press articles ;
    * Sale of advertising slots and other customer communication ;
    * Writing press releases
  • ENSAM Communication - Intern

    2011 - 2011 Global communication around the building of an 'ecological house', designed by French
    students for an international competition, `Solar Decathlon 2012'. Solely managed the
    communication process including brand and logo and launch, social media content creation
    and national PR.
  • Aquitaine Bordeaux Campus - Stagiaire chargée de communication

    2011 - maintenant Stagiaire chargée de communication, du groupe Aquitaine Bordeaux Campus participant au Solar décathlon 2012

Formations

Réseau