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Etrali Trading Solutions
- Managing Director, Greater China
2009 - maintenant
Accountable for Greater China P&L, Lead a staff of sales, marketing, finance and technical professionals in Hong Kong, Beijing and Shanghai to define and implement strategic plans. Main successes includes turning around mainland China Branch profitability by expanding the portfolio of services and leveraging our strong market positioning with local banks, increase overall profitability by strengthening professional services capabilities and in turn professional services sales, develop new compliance services and reduced SG&A ratio of revenue by 25%.
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Orange Trading Solutions
- Hong Kong Branch Manager, Asia Pacific Sales director
2005 - 2008
Led the regional sales team and 10 Asian partners to strengthen Etrali market positioning in Asia Pacific
Main successes includes: grow Asia pacific revenue almost 3 fold, started Australia direct business operations, increase services revenues following customer satisfaction survey resulting in a 25% increase in services profitability and setup performance metrics to improve managerial view of Hong Kong business.
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Etrali, France Telecom group
- Sales Director Asia Pacific
2002 - 2005
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Etrali, France Telecom Group
- Sales Manager South East Asia
1998 - 2002
