11 years of consulting experience.
Numerous international projects, including emerging markets: Egypt (2 years), Japan, US, Russia, UK,…
Functional Expertise
- Growth strategy, market entry strategy, multi-channel
- Organisational set-up and business build
- Consumer-insight driven marketing
- Strategic due diligences for private equities and corporations
Industry Expertise: significant experience in retail, consumer goods, telecom, real estate, industrial goods and pharmaceuticals.
Business Development Expertise: in charge of BCG's business development in Egypt between 2009 and 2010. Extensive knowledge of North Africa / MENA consumers and economies.