THQ
- Digital & Product Manager
Paris
2008 - 2012
Product Marketing
* Market analysis : monitoring, reporting and benchmark
* Definition and execution of the launch strategy (positioning, objectives, methods, …) for various games (FPS, RTS, Kids, Casual… ).
* Optimization and recommendation on the French line-up with central marketing
* Mediaplanning
* Budget managed : up to 1.5M€ / game
* Work with external third parties to assess partnerships and licensing opportunities (NVIDIA, Asus, Paramount, Microsoft...)
Digital Marketing
* Management of the online activities for France : branding, search, community management and social marketing (Facebook, Twitter…)
* Launch of community websites : WWE, UFC, Warhammer 40'000, Facebook fanpages…
* Development of digital sales (THQ E-Shop + partners) #1 performing country in Europe.
* Monitoring and optimization of conversion rate for affiliation and SEM campaigns
* Leading MyTHQ CRM program (loyalty program, newsletter, exclusive content, discounts..)
