MONTPELLIERmaintenant- Development and implementation of the pricing and product strategy for desktops in Germany, Switzerland and Austria
- Analysis of the competitive positioning, component pricing strategy and profitability optimisation
- Identification of promo/pricing opportunities from cost breaks and technology transitions
DELL
- Business Analyst
MONTPELLIERmaintenant- Developed and maintained key dashboards for the follow-up of the activity in EMEA
- Developed trend seasonal and regression models for key metrics and demand forecasting
Edwards Lifesciences
- Sr, Marketing Manager
2013 - maintenant
Medtronic
- Marketing Manager
Boulogne-Billancourt 2009 - 2013
DELL
- Brand Manager
MONTPELLIER2007 - 2009- Responsible for Marketing activities for Swiss Consumer segment (and Nordics countries as interim) :
#direct marketing
#online merchandising
#promotions
#events and partnerships
- Responsible for Consumer notebooks and desktops performance : market share, revenue, margin, product life cycle management, etc
- Support to sales organization
DELL
- Pricing Team Leader - EMEA
MONTPELLIER2006 - 2007- Coaching of 5 team members within the notebook marketing team
- Responsible for the EMEA notebook pricing strategy development and implementation within the Home and Small Business segment
- Creation and implementation of new tools leading to better margin control and optimized promo spent
- Follow-up and planning of the notebook performance in EMEA
