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Laura GERMAIN

San Francisco

En résumé

Mes compétences :
Marketing opérationnel
Conseil
Développement commercial
Gestion de projet
Marketing

Entreprises

  • Visa - Marketing Project Manager "Club Visa Infinite"

    San Francisco 2013 - maintenant Responsible for the launch and the running of new premium card services : "Club Visa Infinite".
  • InovenAltenor - Senior Consultant

    Paris 2011 - maintenant Marketing & Strategy Consulting Projects in the financial services
  • Visa - Partnership & Loyalty Manager

    San Francisco 2011 - 2013 Responsible for the development and the optimization of "Partnership & Loyalty" offers backed by Visa Premium Cards (4 millions of cards : Visa Infinite and Visa Premier)
  • Visa - Business Consultant

    San Francisco 2011 - 2011 Managed projects with French banks in their development of new products and offerings (financial, business, legal and marketing aspects) and in the optimization of existing products.
    Responsibilities included :
    - Managing qualitative and quantitative market studies (from the brief to the final report)
    - Project management of a cards migration for a bank
  • Natixis Asset Management - Junior consultant

    Paris Cedex 13 2010 - 2011 Supported the marketing and go-live of a new savings product for Banques Populaires :
    - Development of a training plan highlighting benefits for dedicated customer relation teams
    - Sales training
    - Definition and delivering marketing collateral
  • InovenAltenor - Junior Consultant

    Paris 2010 - 2011 Marketing & Strategy Consulting Projects in the financial services
  • BNP Paribas - Junior Project Manager

    Paris 2009 - 2010 Defined and scoped the action plan to improve efficiencies of the back office of the retail bank. The project involved defining a quality action plan following the execution and analysis of diagnostic studies of internal and external client satisfaction
  • KPMG - Junior Consultant

    Courbevoie 2008 - 2008 Scoped and delivered a performance improvement study - a profit-making analysis - for a SME company, including :
    - budget management
    - value chain analysis
    - cost matrix analysis
    - final report recommendations
    (Trainee)

Formations

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