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Microsoft
- Business Planning Manager
Issy-les-Moulineaux.
2011 - maintenant
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Microsoft
- Marcom Operations Manager
Issy-les-Moulineaux.
2010 - 2011
- Operational Excellence : Streamline marcom operations for improved productivity improved ROI- Return on Marketing Investment Analysis : Drive measurement strategy and performance analysis- Marcom Planning : Drive planning process aligning to audience and segment business priorities- Strategic Planning : Lead marketing insights to support market share growth.
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Microsoft
- Advertising Manager
Issy-les-Moulineaux.
2004 - 2010
- Brand management & advertising strategy : creative development, media strategy and measurement of brand health, product consideration and campaign effectiveness.- Agency governance : build the team, foster a common culture between business groups, adopt tools, and drive strategic value from our relationships with our primary agencies (UM / Wunderman).- Strategic Planning : determination of marcom mix to optimise the overall impact of external communications.
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Sun Microsystems
- Brand & Programs Manager
Santa Clara
2000 - 2004
- Advertising : localisation and elaboration of corporate and partner media strategy (4M$/FY), coordination of media planning/purchasing agency (Starcom) and communication agencies.- Emarketing : team leader, promotion/deployment of corporate programs (newsletters, webcasts, external portals, tools, sun.fr and resellerweb content) and local initiatives.- Events : Coordination of local events and agencies, consolidation and analysis of results/efficiency. Project Manager for strategic events : SunNetwork EMEA (400 participants from France, 6 300 total), NetEffect (1400 participants), Internal Kick-Off (500 participants)...
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Vannenburg Business Systems
- Marketing Manager
1999 - 2000
- Business Development: Participated in the strategic repositioning of VBS, market research, internal re-organisation, branding, awareness, to improve client satisfaction and reposition VBS in an e-marketplace.- Local Marketing: Developed marketing plan including; event planning, telemarketing, press relations, documentation, webmarketing, internal and external communications.- Corporate Marketing: Developed website, rebranding materials and marketing collateral for international campaigns.
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TIMS Revenue Management Systems
- Marketing Manager
1997 - 1999
- Responsible for internal communications and external marketing to position this “start-up” company as an international provider of Yield/Revenue Management software and consulting for the hospitality industry. - Developed and managed a marketing plan and budget for a team of four sales managers including: regional direct mailings, seminars, advertising, trade show participation and web marketing.
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Conde Nast
- Circulation Assistant
1995 - 1996
- Assisted in the list management of fourteen consumer magazines (100M-1050M subs) to maximise list rental revenue
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Children's Television Workshop
- Research Assistant - Sesame Street
1994 - 1995
- Conducted focus groups for the Race Relations Curriculum for writers and producers of Sesame Street, highlighting audience demographics and evaluations to stimulate positive change in race relations.
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Children's Television Network
- Research Assistant - Sesame Street
1993 - 1993
- Conducted focus groups for the Race Relations Curriculum for writers and producers of Sesame Street, highlighting audience demographics and evaluations to stimulate positive change in race relations.
