Laurent DEHEUVELS

En résumé

Entreprises

• SingTel (Singapore Telecommunications) - Optus - Senior Product Marketing Manager Voice & Data

  2014 - maintenant Overall responsibility for the management and performance of Satellite Voice & Data products for Australia & New Zealand:
  • Turned around a fast declining business into a fast growing business in less than 12 months
  o Increased the portfolio revenue by more than 9%
  o Gained more than 3% market share
  o Improved the portfolio margin by 5%
  o Enabled Sales to achieve the biggest new revenue growth in years
  • Development & delivery of an innovative product portfolio strategy
  • Simplified and revamped the whole product offering
  • Launched 2 new successful products providing a unique offering to market to help further differentiate our brand
  • Introduced new products to new sales channels giving us access to additional growth potential for the next 5 years
  • Responsible for Optus partnerships across product portfolio including identifying new partners, partner relationship management and contract negotiations
  • P&L responsibility for the full product portfolio
  • Working with Optus internal teams to develop and execute aggressive business propositions

• Telstra - Senior Marketing Specialist

  Melbourne 2011 - 2014 Marketing management of business mobility solutions across partners, channels, operational and service teams. This includes engagement with vendors (such as BlackBerry, Microsoft and Apple), innovative development, campaigns management and end to end product experience with overall management of products life cycle.
  
  • Developed initiatives and strategies for increasing mobile services adoption and acquisition to drive revenue growth.
  • Increased mobile revenue through acquisition and retention programs.
  • Developed integrated bundles with other products to increase mobile services take-up.
  • Managed and launched a strategic Pre-Paid offer that has helped Telstra move from #3 to #1 position in Pre-Paid (Australia).
  • Crafted Telstra Enterprise Mobility Apps Strategy and got it approved by key stakeholders.
  • Engaged with 50+ partners over 2 years.
  • Negotiated more than 10 new partnership agreements.
  • Launched the first 2 Mobile Business Apps.
  • Developed innovative marketing program for Mobile Business Apps.
  • Designed and managed successful product marketing campaigns.
  • Improved Customer Service and Customer Experience across all my product portfolio.
  • Ensured stakeholders within and across Business Units are properly engaged and managed to deliver successful offers in the market.

• JCurve Solutions - Marketing Executive

  2010 - 2011 JCurve Solutions is an innovative Cloud business management software company, which has partnered with business management software leader NetSuite to bring big-business technology to small companies in ANZ.
  
  • Develop and implement marketing strategies and tactics.
  • Create and develop marketing materials.
  • Manage events, conferences and promotional campaigns.
  • Liaise and manage relationships with PR and partners agencies.
  • Create and manage Lead generation campaigns.
  • Improve website SEO & SEM programs.
  • Come up with other marketing initiatives and improve brand awareness.

• Orange - Resp. Stratégie Audience & Acquisition

  Paris 2008 - 2009 Screening et analyse de tendances marchés
  Elaboration des orientations de développement stratégique groupe
  Recherche de cibles innovantes pour rapprochement stratégique ou acquisition
  Construction de dossier d?acquisition (analyse stratégique & fin., synergies, relation BA)
  Présentation aux comités de direction, d'investissement et recommandations
  Développement de business modèles à 5 ans

• DISNEY - Resp. Marketing et Communication BtoB

  Chessy 2008 - 2008 Développement d'outils Marketing BtoB Europe / EMEA (sites web, mini-sites, newsletters)
  Relations transverses avec représentants des pays et partenaires en Europe (stratégie)
  Communication Europe / EMEA (visuels, campagnes marketing pour TO, TA)

• ORANGE (Technocentre FT Group) - Resp. Stratégie et Innovation

  2007 - 2008 Définition de la stratégie produit et élaboration du lancement commercial
  Définition de l'offre et Marketing Produit
  Négociation partenaires (Atos, Bull...)
  Relation avec les clients et BU (réalisation de tests, business support)

• ATOMIZ - Resp. Marketing et Communication

  2005 - 2007 (Editeur de logiciel de conversion audio / vidéo, post-production et diffusion pour le web / mobile)
  Management et stratégie de l’équipe Marketing et Communication
  Marketing produit, définition de l’offre, documentation, site web…
  Communication à l’international (Conf. de presse, Communiqués de presse…)
  Déplacements et salons (Tokyo, Los Angeles, New York, 3GSM…)
  Négociation Grands Comptes (Orange, SFR, Warner, Universal, NEC…)
  Avant-vente, relation client avec réalisation d’offres, négociation, business support

• VIVENDI UNIVERSAL - Assistant Marketing et Promotion

  2002 - 2002 Gestion de projets marketing/commerciaux pour Canal+ et Allocine.com
  Gestion de la relation clientèle – Création de partenariats commerciaux

• IBM - Coordinateur Relation client

  Bois-Colombes 2002 - 2003 Traitement, analyse et amélioration de la Satisfaction Client
  Formation du personnel sur la relation client
  Suivi des objectifs commerciaux et Qualité

• ENLIGHT - Manager Marketing et Communication

  2000 - 2001 Conception et gestion de produit
  Création d’outils de communication
  Prospection de nouveaux marchés
  Gestion d’affaires commerciales

Formations

Pas de formation renseignée

Réseau

• Adrien DUVAL

• Amandine DEHEUVELS

• Benjamin BEAUPIED

• David LOTH

• Denis BOUILLET

• Guillaume DEHEUVELS

• Gwenaëlle DECLOUX

• Jean DEGODENNE

• Nicolas RIOTOR

• Sébastien LE BOURDAIS