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Lesley EISTETTER

BRUSSELS

En résumé

International media and marketing management professional providing leading global advertisers with guidance to drive greater value from marketing communications investments

Background includes roles with a leading FMCG advertiser (PEPSICO), major communication agencies (INTERPUBLIC: FCB, INITIATIVE; HAVAS: EURO RSCG), a Big 4 professional services firm (ERNST & YOUNG) and a top media management and auditing company (EMM INTERNATIONAL)

- Diverse experience, including advertiser, consulting, auditing and agency roles, to offer broad perspective
- Expertise in media management, performance and accountability to optimize return on investment (ROI)
- Experience across EMEA, North America, LATAM and APAC
- Cultural awareness and adaptability from living and working in three countries (Belgium, France, USA)

Mes compétences :
Account management
Accountability
Advertising
Agency Management
Analysis
Audit
Auditing
Branding
Buying
Change Management
Communications
Compliance
Consulting
Contracts
Coordination
Data Analysis
International
International coordination
Management
Marketing
Média
Media Buying
Media Management
Media planning
Media Planning & Media Buying
Media strategy
Média training
Performance
Pitch
Planning
Process
Procurement
Restructuring
ROI
Strategy
Trading
Training

Entreprises

  • PepsiCo - Global Procurement Marketing Services Lead

    2015 - maintenant

  • ARSIMA Projects - Commercial Development

    2015 - 2015 Management consultancy specializing in accounting, finance, business intelligence and business planning

    Develop commercial opportunities

    Manage projects

  • European Association of Communication Agencies (EACA) - Consultant

    2015 - 2015 Association representing full-service advertising and media agencies and agency associations in Europe

    Mentor junior staff

    Enhance visibility of EACA across Europe and globally

    Help promote advertising industry competitions including Euro Effie Awards (marketing communications effectiveness), Care Awards (creative social marketing for corporate social responsibility), Integrated Marketing Communications (IMC) European Awards

    Strengthen visibility of research studies such as European Ad Business Climate Index

    Promote EACA School

    Enhance website engagement

  • Effective Media Management - Senior Consultant

    2009 - 2013 Provide leading global advertisers with guidance on key media management issues to drive greater value from marketing communications investments
    - Account management and international coordination
    - Agency buying performance audits (cost and quality)
    - KPI setting and PRIP programs
    - Agency pitch management and account restructuring
    - Strategy and planning
    - Contracts
    - Transparency
    - Process
    - Training

    Liaise with top global agency groups (Aegis, Havas, Interpublic, Omnicom, Publicis, WPP), management consulting firms, private intelligence companies and law firms

    Sectors: automotive, entertainment, financial, FMCG, IT, pharmaceutical, etc.

  • Ernst & Young - Manager

    Courbevoie 2007 - 2009 Marketing & Advertising Risk Services

    Manage media agency buying performance and financial audits in multiple countries to help clients manage marketing and advertising risks including:
    - Compliance risk: verify advertisers receive full value for media payments and identify opportunities for future cost savings; review agency/advertiser contractual compliance
    - Operational and financial risk: analyze agency/advertiser processes to identify potential internal control gaps and improve efficiency and effectiveness by sharing leading practices
    - Strategic risk: optimize marketing effectiveness to achieve revenue goals by aligning resources with productive marketing channels

    Served as E&Y EMEIA lead and key global resource for media buying performance issues

  • Media Consultant - Consultant

    2002 - 2007 FCB and INITIATIVE (INTERPUBLIC)

    Involved in international media planning and buying projects

    Boeing - Global Interim Transition Manager

    Six Flags Theme Parks

    FMCG sector projects

    GSP MARKETING

    Led integrated direct marketing test plan development and execution for Verizon collect-calling offer

  • FCB / Interpublic - Associate Media Director

    1997 - 2001 Media planning and buying in liaison with Initiative Media

    Selected by Director of Worldwide Media to help form New Business team within department

    Developed innovative tool that quantifies audience delivery of media plans against demographic segments with goals of aligning delivery with sales volume and reducing wasted impressions

    Associate Media Director: Quaker Oats (PepsiCo)

    Associate Media Director: Coors (now MillerCoors)
    - Promoted to AMD from Supervisor in under one year

    Media Supervisor: Payless ShoeSource
    - Over 4,500 stores across the U.S.

  • EURO RSCG / Havas - Media Supervisor

    1992 - 1997 Clients: Procter & Gamble, Bayer, Maytag

    Promoted to Planner after one year and to Supervisor after three years

Formations

  • Ohio University (Athens)

    Athens 1986 - 1990 Marketing

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