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SOPEG | AEG-iLuv-Telefunken
- International Sales Director
2010 - maintenant
Bièvres, France
www.sopeg.com
www.i-luv.com
Member of the Board, reporting to CEO. Brands: AEG, iLuv, Telefunken.
Hired to manage and scale sales through France and International key accounts. Performance highlights:
Established sales quotas, worked actively to help drive growth of new product categories, set up a realistic & reliable rolling forecast process, and produced approx. €20 million in annual sales.
Recruited, led, motivated and managed a team of 5 key account managers, 5 sales agents, 10 extended sales force staff, 4 sales admin, across France, Germany & Spain, while maintaining an active role in direct sales.
Provided daily leadership, communicated strategic direction and managed the execution of the sales team: deal pricing, competition strategy, and marketing plans.
Devised and executed sales strategies to develop key channels: distributors, specialists, mass merchants, operators, web, B2B. Built key distribution partner relationships to establish best routes to market, and to achieve international market penetration.
Built and executed aggressive business plans to grow international key accounts Carrefour International, Darty Group, Euronics, Fnac Europe, MSH: formulated account plans, penetration strategies and customer opportunity maps, negotiated legal contracts, terms and conditions, facilitated senior management meetings.
Maintained leadership in digital photo frame market in France, and increased Telefunken market share from 23% to 48% in 36 months in a decreasing market.
Worked with all levels and with all divisions within customers’ organization to ensure successful launch and sell-through of new categories: iLuv mobile accessories, Telefunken GSM telephones and audio business
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Samsung Electronics France
- Sales Manager
Saint-Ouen Cedex
2006 - 2010
La Plaine Saint Denis, France
France HQ, Digital Imaging Division
Hired to develop photo/camcorder business. Performance highlights:
Started business with Intermarché, Leclerc, Système U, Aelia, Metro and Spicers.
Reinforced business with FNAC, Carrefour, Auchan, Casino, Cora.
Multiplied FNAC annual turnover by 3 from €3.5 million to €10 million in 2009.
Increased portfolio turnover from €15 million in 2006 to $25 million in 2008 in a decreasing market.
Improved the forecast process and designed specific tools to follow up retailers communications.
Negotiated annual contracts, terms and conditions, product ranging, promotional budget, trade marketing & in-store activities, and communication plans.
Actively participated in the definition and the implementation of the distribution strategy under the supervision of the Sales & Marketing Director.
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Hewlett-Packard France
- Retail Account Manager
2002 - 2006
Issy-les-Moulineaux, France
Consumer Business Organization
Brought in to manage key retail clients. Performance highlights:
Exceeded sales targets for 4 fiscal years. Designed and executed 6-month sales plans.
Negotiated annual contracts, terms and conditions, product ranging, promotional budget, and communication plans.
Managed a portfolio of key accounts amounting to €120 million including desktop and laptop PCs, digital cameras, printers, and supplies.
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Hewlett-Packard Europe
- Business Intelligence Manager EMEA
1999 - 2002
Geneva, Swizerland / Boulogne-Billancourt, France
European HQ, Channel Marketing Organization
Promoted to implementing reporting tools for European sales & marketing teams. Performance highlights:
Elected to “Achievers’ Club” in fiscal year 1999.
Managed a team of 11 analysts across Europe.
Designed and implemented a 200k€ OLAP reporting infrastructure.
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Hewlett-Packard Europe
- Business Analyst EMEA
1997 - 1999
Geneva, Swizerland / Boulogne-Billancourt, France
European HQ, Channel Marketing Organization
Responsible for implementing reports for European management. Performance highlights:
Hired, trained, and supervised a team of 7 analysts across Europe.
Designed, systematized and delivered real-time reports. Performed channel trend analyses for European management. Helped develop and implement a European compensation scheme for supplies salespeople.
Created and implemented a program valuating the quality of data provided by European wholesalers.
Designed, developed and delivered dashboard reports for management.
Streamlined data quality and consistency, and helped define strategic accounts in databases.
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CEDUST
- Assistant to the Director
1995 - 1995
French Embassy
Seoul, South Korea
Conducted feasibility study of administrating a web server. Analyzed Korean industry and R&D trends concentrating on the automotive, biotechnology, chemical, and electronics industries.
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Samsung Electronics Korea
- Market Analyst Europe
1995 - 1997
Seoul, South Korea
Corporate HQ, Global Operations Division, Regional Strategy Department
Marketing: analyzed regional product marketing-mix, organized contents and logistics and facilitated forum for European product managers, arranged visits for distributors and subsidiaries representatives, and implemented performance measurement criteria for the 8 European subsidiaries.
Strategic planning: conducted market research, industry trend analyses, monitored competition particularly benchmarking Sony and Philips strategies, coordinated corporate brand image survey analyses for Europe, published a weekly newsletter jointly with European headquarters, and participated in valuating pricing issues.
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APRODI
- Senior Engineer
1994 - 1995
Small & Medium Industry Promotion Corporation | Seoul, South Korea
French-Korean Industrial Cooperation Program
Provided consulting services in foreign investment conditions, real estate acquisition, factory establishment and taxation in Korea, assessed partners compatibility, conducted technical audits of Korean firms, performed feasibility studies of industrial projects, and advised French firms in business planning, negotiating, and technology transfer contracting through joint-venture, technical licence, technical assistance, joint-production, and subcontracting.
