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Magaly TOUZET

RUEIL MALMAISON

En résumé

Mes compétences :
Business
Paris
social media
réseaux sociaux
community management
Marketing
Commerce
social network
Webmarketing
online marketing

Entreprises

  • American Express - Chef de produit Acquisition (Digital & Print)

    RUEIL MALMAISON 2013 - maintenant - Acquisition plan deployment (online and print)
    - Launch & optimization of digital initiatives (Paid, Aggregator, SMS push, SEO…)
    - Campaigns & Website tracking setup and KPI follow-up with recommendations and optimizations
    - A&P financial expenses follow-up
    - Management of trainees

  • Line Coaching - Responsable Marketing Web

    2013 - 2013 - Gestion du référencement naturel(Netlincking, commande, planification et gestion des contenus dans une logique SEO, Rédaction et envoie de la newsletter mensuelle, Gestion des réseaux sociaux)
    - Gestion des campagne Adwords (Search, Display, Remarketing)
    - Gestion des sites Internet : mise en ligne des tchats, modération des commentaires sur les forums
    - Mise en place d'enquêtes qualitatives sur le comportement alimentaire et sur l'insomnie
    - Organisation en partenariat sec ohmyfood de conférences avec le Docteur G. Apfeldorfer et la presse

  • SeLoger.com - Chargée de Marketing Online

    Paris 2012 - 2013 - Gestion de deux sites Internet, SeLoger Vacances et A-gites, un webzin, et plusieurs blogs : intégration des contenus dans une logique SEO, recettages, développements, et gestion de la hotline des deux sites
    - Création et routage des Newsletters hebdomadaires des deux sites sur le logiciel e-circle
    - Mise en place de rapports statistiques des KPI avec Google Analytics et le logiciel Tradoubler
    - Supervision de calls center

  • American Express - Market researcher

    RUEIL MALMAISON 2011 - 2011 October 2011- December 2011:
    - Market surveys

  • Balinea.com - Web Project Assistant Manager

    PARIS 2 2010 - 2010 Agust-December 2010 : Work experience at Smart and co (smartbox) for the website: www.balinea.com (5 months)
    - Redaction of testing books with respect of the specifications
    - Testing of the website Balinea before and after production (BO, MO, FO)
    - Meetings with the website designers
    - Redaction of training books of the use of the Back Office and the Middle Office
    - Participation to the writting of the contents on the website (FAQ, Legales notices…)
    - Redaction of an iconographic brief for graphistes
    - Briefing of editors for some contents(prestations, institutes)
    - Management of the imports: making sure contents, pictures, and prices are corrects
    - Community Management : creation and animation of the FB and Twitter pages
    - Management of the Client Relationship: management of the hotline

  • American Express - Data Quality Analyst

    RUEIL MALMAISON 2008 - 2009 Mai 2009 to July 2009:
    - Ensuring that no mistakes were made on our business clients personalized statements,
    - Solving different types of disputes in relation with the travel activity linked to our product Business Travel Account

  • Groupe BRED - Telemarketer

    Paris 2007 - 2007 January to June 2007
    - Collection with prospects and clients (individuals or professionnals).
    - Satisfaction Surveys with clients.

  • SEPHORA - Management Work experience

    BOULOGNE BILLANCOURT 2005 - 2007 - Job description: sells assistant, visual merchandiser, cashier, stocktaking, participation of meeting, participation to integrate Chinese trainee.
    - Management project: Training and presentation to the staff about a new cosmetic collection for teenager called “Piiink”, for new sells assistant, employed for an event in the store.

Formations

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